Month: February 2013

What the New Google AdWords Enhanced Campaigns Mean for Future of SEM

Geile/Leon Marketing Communications

What the New Google AdWords Enhanced Campaigns Mean for Future of SEM

Advertising

NEW CAPABILITIES, NEW LIMITATIONS OR BOTH?
The easy answer … both. But following Google’s announcement about the new enhanced campaigns, the final answer can’t yet be determined. What’s my opinion? It’s going to take quite a bit of work for marketers and companies that are currently extensively active and efficiently optimized for all devices on Google AdWords to transition to the new campaign structure. However, small/medium businesses and late-adopters that have remained dormant in mobile marketing can dramatically improve their SEM.   Enhanced Campaigns (more…)

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Has Note Taking Changed for the Better?

Geile/Leon Marketing Communications

Has Note Taking Changed for the Better?

Digital

As an account executive, an important part of my job is being a “keeper of knowledge” and taking detailed notes, as well as tackling projects with clients and our internal team. So, when I came across a Harvard Business Review blog post about the inefficiencies of non-digital note taking it made me think, “what’s the best way to capture information?” The primeval art of note taking may not seem like it’d stem an opinionated conversation; however, there are many thoughts surrounding the best way to organize and capture information — especially when it comes to the digital world.NoteTaking_Icons (more…)

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If At First You Don’t Succeed…

Geile/Leon Marketing Communications

If At First You Don’t Succeed…

G/L Culture

Adam ArriolaLooking back on his life experiences, Associate Creative Director (ACD) and recently named Principal, Adam Arriola credits the times when things didn’t quite go as planned, for making him who he is today. What led Adam to a career in advertising? “Failure. I was injured playing baseball for St. Louis University and didn’t find architecture school a good fit shortly after that.” So, how do you jump from baseball and architecture—to advertising? “I found myself at Miami University in the Dean of Fine Arts’ office in fall of 1999. Humbled and seeking some direction, I took the dean’s advice and enrolled in the graphic design curriculum.” For the next three years, Adam spent his time at Miami digging into a field that he’s grown to love and bouncing from bar-to-bar in uptown Oxford, OH. (more…)

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Should I Tweet It? Post it? Share It? When?

Geile/Leon Marketing Communications

Should I Tweet It? Post it? Share It? When?

Digital

As an active member of social media, do you know the most effective time to post something so that you reach your largest available audience? What about when it comes to content, what works? What doesn’t? Well, let’s just say there is a big difference in answers when you pose these questions for B2B audiences vs. B2C. Here’s an infographic that should make things easier for you.

(more…)

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Geile/Leon Names Miranda Warren, Adam Arriola Principals

Geile/Leon Marketing Communications

Geile/Leon Names Miranda Warren, Adam Arriola Principals

G/L Culture

Geile/Leon is excited to announce the promotion of two senior employees — Miranda Warren and Adam Arriola — to principals with the agency. With the promotions, Ms. Warren and Mr. Arriola will assume more duties in the day-to-day management of the agency.

(more…)

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