WATCH D.O.G.S. (Dads of Great Students)

Dan Diveley
VP of Business Development

WATCH D.O.G.S. (Dads of Great Students)

I recently volunteered for a day at Windsor Elementary, my daughter’s grade school, as part of the WATCH D.O.G.S. program.

WATCH D.O.G.S. (Dads Of Great Students) is a one-of-a-kind, school-based father involvement educational initiative of the National Center for Fathering. The program was developed to provide positive male role models for the students, demonstrating by their presence that education is important.

I’m not sure how much role model I was but I did learn a few things:

‘Down, lift, down, up, down’ is the correct way to write a capital M.

My first stop was a kindergarten class. I was assigned a boy, let’s call him Sam, to help him with the correct way to print this important letter. I was told Sam was a bright kid but didn’t have much of an attention span. He was so happy when he learned that I was going to help him. He pulled up a very small chair and told me to sit down. His first attempts looked more like scribbling. So I had him say the magic formula ‘down, lift, etc.’ and before too long, his M’s looked better than mine.

Recess has rules.

The next stop was recess monitor. The first graders had recess with the kindergarteners and my new buddy, Sam, was one of the kids. He immediately ran up to me to ask if I would play with him. There were many students on the monkey bars and Sam asked if I would lift him up – so I did. Well that’s when I learned about the recess rules. A teacher blew a very loud whistle and all the kids immediately froze in their place. Then the teacher, shouting in a voice that made me think of my Marine Corps boot camp days, said that only the upper classmen First Graders were privileged enough to use the monkey bars. I helped Sam off the bars and was glad I didn’t detention.

We aren’t born knowing how to use computers

My next class was the computer lab. The lesson for the day was how to type the letters “F” and “j”. I assisted the teacher by walking around the room to help the students position their hands correctly. This reminded me of my typing class, except this classroom didn’t have manual typewriters or carbon paper.

Milk cartons are hard to open.

Lunch was interesting. At first I didn’t know why the younger students would hold up their milk cartons when I walked by their tables. I soon learned that when little fingers tried to open their milk, much of the milk would end up on the table. I must have opened 40 cartons that day (and tied about 50 pairs of shoes).

Teachers are amazing time managers.

I was impressed with the teaching staff. Their days are planned down to the minute, and they move their classes around the campus with exacting precision. No child left behind!

And the best part…

… I got to spend time in my daughter’s classroom watching her learn important lessons in math that she will use the rest of her life.

In conclusion …

I am truly thankful for the opportunity to be a role model Dad for the day. I enjoyed helping the students and teachers. It was an exhausting day which made me appreciate the people who have dedicated their lives to educating our young.

More than 4,000 schools offer the Watch D.O.G.S. program. If interested, please contact your child’s school or visit http://www.fathers.com/watchdogs/.

No thanks. Not interested.

Dan Diveley
VP of Business Development

No thanks. Not interested.

What is the value of these four little words?

I was asked to write a blog about something I know, or some point of view…anything that might educate, spark discussion or demonstrate G/L’s culture.

Well, with my 25 years of experience on the front-end of ad agency business development, I thought I’d write about something that meets all these criteria: the value of a rejection.  (more…)

My Bitch about The Pitch

Dan Diveley
VP of Business Development

My Bitch about The Pitch

The first time I watched the new AMC reality TV show The Pitch, I have to admit, it was kind of fun seeing a television program, depicting the industry that I work in. Each week two advertising agencies compete in a creative shootout to win an assignment from a nationally known company. After watching the most recent episode where McKinney and WDCW are slugging it out to win an assignment from Subway, it got me thinking about the reality of how agencies really do new business and how the client/agency relationship truly functions today. (more…)

Corporate Marketers Need a Better Network

Dan Diveley
VP of Business Development

Corporate Marketers Need a Better Network

Dan Diveley, Vice President, Geile/Leon

Throughout my 25 years of work in the ad agency business, I’ve developed a strong network of fellow marketing professionals at other agencies and on the corporate-side. I’ve also come to realize that client-side marketing professionals don’t seem to have as strong of networks.

Here on the agency-side, we seem to keep in touch with many other agency people. When we need input on a challenge, we can pick up the phone and call someone who also works on the agency-side to ask for help. This happens frequently.

I’ve asked a few friends who are marketing execs, to name a few—say ten, and other local marketers who they feel they have a strong relationship with. Most of the time, they really don’t know many other than those they are currently working with or have recently.

But, having a strong network of people who work in your field is so important. When I was President of our local American Marketing Association a few years ago, we were brainstorming ways to better support the marketing community. One idea was to help corporate marketers build their network and learn from other marketers. We developed the AMA Marketers Roundtable—a small focus group-type discussion on a specific topic.

A few times a year, corporate marketers are invited to discuss a topic. The discussion is managed by an experienced focus group moderator, Lon Zimmerman. The conversation is recorded, and a white paper is published. We just hosted our 16th roundtable where ten marketers from a variety of industries participated. The topic this year was “Social Media: As A Marketing Tool, Is It Living Up To Its Hype?” Besides learning more about social media, we try to make each roundtable an opportunity to network with other marketing professionals.

To see white papers from previous sessions, visit the Resource Page on the AMA St. Louis website.

Participating in the Roundtables can help marketers build their network, and I invite any corporate marketer to join us at the next Roundtable. If interested in being included on the invitation list, please contact me at [email protected] or 314-727-5850.

In a small way, a strong network helps to rebuild our economy. Sharing knowledge with other marketers will help produce better results for their companies, thus adding more sales—which leads to more employment and ultimately adding to our nation’s success. Seems like a simple formula to me.

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