December 2015 - Geile/Leon Marketing Communications

Geile/Leon Marketing Communications

Dec. 21, 2015

Trending from G/L – Best Christmas Ads 2015

Branding

Christmas and the holiday season seem to bring out the inner waterworks here at G/L. And by that we mean it’s just really dusty in here, OK? Seriously, I’m fine. Stop looking at me!

Sorry, where was I? Oh yeah, the Best Christmas ads 2015 are upon us! While the focus of most American Christmas ads seems to be pushing deals and the urgency of the holidays, some advertisers outside of the U.S. take a more long-term approach to building brand awareness and favorability.

In the United Kingdom, leading department store chain John Lewis has been creating memorable spots since 2007. With the rise of social media, the ads have achieved even more of a global audience. And with the holiday season finally here, there was pressure on the brand to step up again.

It’s fairly safe to say they’ve done it again with #ManOnTheMoon:

https://www.youtube.com/watch?v=wuz2ILq4UeA

Seriously, who cut all those onions? So rude.

Not to be outdone, The Spanish Lottery went more of the Pixar route in the lead-up to their annual Christmas drawing. According to Adweek, the lottery, which dates back to 1812, is very community-focused. So with their video, they aimed to highlight that sense of togetherness.

Gahhh, so much emotion!

In all seriousness, both John Lewis and The Spanish Lottery videos make waves because they highlight the things people value most about the holiday season. While pushing deals and pressing the urgency of the holidays is important for measuring success and ROI in the short-term, these brands are focusing less on the heat of the moment and more on what caring and kindness can do year-round. They are showcasing what makes them stand out, not fit in.

We love helping brands find what helps them stand apart. And while we hope you enjoy the holiday season, once January rolls around, if you’d like to chat, feel free to contact us.

[gl-hs-form form_id=’1863abe3-c1e4-43d0-a298-c7b132f8ce03′]

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Tim Leon

President/Brand Strategist

Dec. 01, 2015

Giving back with Children’s Home Society

Branding

In the spirit of Making It Mean Something for the holidays, Geile/Leon staff took the afternoon of Wednesday, November 25th to create a 2016 campaign for our client Children’s Home Society of Missouri.

After spending the morning discussing strategic direction with the CHS team Leslie Tucker and Ashley Humphrey before lunch, G/L staffers went to work on a campaign for CHS, who will be celebrating its 125^th anniversary in 2016. Children’s Home Society of Missouri (CHS) has been a leader in providing a wide array of support services to at-risk families and children since 1891. In just one afternoon, we were able to develop a number of 125^th anniversary concepts including logos to be used on multiple communications throughout the year.

Children's Home Society

In addition to the logos, we were able to compile a digital marketing outline, a targeted press release, fundraising mailing campaign concepts, among other creative brainstorming pieces. It’s the least we could do for an organization that has truly touched so many of our team members.

We’re thankful to our employees for giving their time to Children’s Home Society and we’re thankful to this client for the valuable work they do for providing children a better foundation, a better life, and a better future.

CHS provides a comprehensive array of services including community mental health services, education and training, family support services, residential and respite care for at-risk families and children, who in many cases, have nowhere else to turn.

This Giving Tuesday, we encourage you and your organization to seek out opportunities to give back to the community. We are so incredibly lucky to be able to create work that we love every day. As the end of the year approaches, we’ll continue to look for chances to help on the local, regional and national level. It’s the very least we can do.

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