Geile/Leon Marketing Communications

Is Black Friday Becoming Too Sinister of a Marketing Holiday?

Waking up at the crack of dawn after Thanksgiving to save on a new flatscreen has become almost as much a holiday tradition as a plateful of turkey and mashed potatoes. And this past Black Friday was one of the most aggressive in marketing history. Stores even began opening their doors on “Black Eve,” meaning stores opened at midnight on the night of Thanksgiving. Now we have to ask ourselves…is this crossing the line? Is it asking too much to have salespeople come in for shift on Thanksgiving and work through the night so the Black Friday shoppers can get a head start on camping out for sales? (more…)