Trending from G/L: Google’s “Year In Search”

The Blog

Geile/Leon Marketing Communications

Trending from G/L: Google’s “Year In Search”

Google recently released its annual, “Year in Search,” which compiled lists of most trending search queries and topics over the course of the year. Top global searches (also broken down by individual country) for 2017 included Hurricane Irma, iPhone X,  prominent figures, widely reported elections, and popular memes.

Included with these top-ranking searches, and perhaps most striking, was Google’s powerful and emotionally-charged, “Year In Search,” short video. The video narrows in on the question we asked most in 2017, how? What begins as questions concerning fear and disaster, becomes questions of hope, healing, and moving forward.

All of the “how” searches in the video were searched at least 10 times more this year. “These questions show our shared desire to understand our experiences, to come to each other’s aid, and, ultimately, to move our world forward,” says Google, “Many of our trending questions centered around the tragedies and disasters that touched every corner of the world…In these moments and others, our collective humanity shined as we asked ‘how to help’ more than ever before.” See Google’s compelling, “Year In Search” short video below:

MOBILEGEDDON: Three Critical Points to Survival

The Blog

Geile/Leon Marketing Communications

MOBILEGEDDON: Three Critical Points to Survival

Google’s SEO astroid hits the Web

Google’s search algorithms are changing to benefit the user. This means mobile-friendly websites are now coming up at the top for mobile searches. This has caused a bit of an uproar, known as Mobilegeddon. Here are three critical points you need to know about Mobilegeddon and your business:

1. THE IMPACT
As of right now, this change will only affect mobile traffic – the searches happening on mobile devices. For now, your tablet and computer rankings are not in danger. However, be aware that 62 percent of total Web traffic comes from mobile – and that number will continue to increase.

2. THE RISK
If your audience uses mobile devices for the internet, which we can assume most audiences do in this day and age (see stat above), then you could be at risk of losing 1/3 of traffic to your website. Obviously, this is going to affect your business.

3. THE RESOLUTION
Stay calm. Connect with your Web developer (or ours) about a mobile-friendly website. As soon as your website converts to mobile-friendly, then your site is back in the rankings.

Take comfort in knowing that you aren’t alone – 67 percent of Fortune 100 companies are not mobile-friendly – but it won’t stay that way for long. We don’t always recommend following the crowd, but this time it’s definitely the right choice for your business and we are here to help.

If you want us to contact you with more information about how to build and optimize a mobile-friendly site, please fill out the form below.

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RESOURCES
Google has provided resources to help guide businesses through this change:

Statistics provided by SumAll.

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