Geile/Leon Marketing Communications

Employee Communications: How internal marketing makes external impacts

Sallie Ervin


I can’t tell you how many clients have told me that what differentiates them from their competitors is the quality of their people, their processes and their technologies. So it would follow that one of their most important functions would be employee communications, especially to ensure that their people are representing the brand as accurately as possible. Yet only a handful of the folks I talk to have formal employee communications programs and budgets committed to this invaluable internal marketing component.