My yard is a mess.

It’s been that way for going on a year. I’ll occasionally head out on a weekend to mow, trim, work a flowerbed, spread some mulch. Then, the following weekend, it will rain or I’ll have a game to attend for my kids or time to spend with friends.

My landscaping never really gains momentum.

Are you doing the same with your marketing?

Similar to that landscaping, it takes time to build a brand. I call it Brand Velocity. The faster and more consistently you can touch your customers, the quicker they move through the branding stages—awareness, affinity, opinion and finally advocacy. This speed is a function of your bandwidth—the more time you can spend on your marketing efforts, the bigger the return. (more…)