Geile/Leon Marketing Communications

MOBILEGEDDON: Three Critical Points to Survival

Google’s SEO astroid hits the Web

Google’s search algorithms are changing to benefit the user. This means mobile-friendly websites are now coming up at the top for mobile searches. This has caused a bit of an uproar, known as Mobilegeddon. Here are three critical points you need to know about Mobilegeddon and your business:

As of right now, this change will only affect mobile traffic – the searches happening on mobile devices. For now, your tablet and computer rankings are not in danger. However, be aware that 62 percent of total Web traffic comes from mobile – and that number will continue to increase.

If your audience uses mobile devices for the internet, which we can assume most audiences do in this day and age (see stat above), then you could be at risk of losing 1/3 of traffic to your website. Obviously, this is going to affect your business.

Stay calm. Connect with your Web developer (or ours) about a mobile-friendly website. As soon as your website converts to mobile-friendly, then your site is back in the rankings.

Take comfort in knowing that you aren’t alone – 67 percent of Fortune 100 companies are not mobile-friendly – but it won’t stay that way for long. We don’t always recommend following the crowd, but this time it’s definitely the right choice for your business and we are here to help.

If you want us to contact you with more information about how to build and optimize a mobile-friendly site, please fill out the form below.

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Google has provided resources to help guide businesses through this change:

Statistics provided by SumAll.