St. Louis (Aug. 25, 2021 ) – Geile/Leon (G/L) Marketing Communications is proud to announce that it has been retained by Grant’s Farm to provide the iconic St. Louis destination marketing, public relations and advertising services. 

The 281-acre Grant’s Farm has been home for the Busch family for 118 years, and in the last 67 years, has welcomed more than 30 million guests of all ages. A legendary St. Louis institution, it is home to more than 100 types of animals, including some of the world-famous Clydesdales. It is owned by five Busch family members who will also assume management and operations from Anheuser Busch on November 1. 

“Grant’s Farm is a one-of-a-kind treasure that has provided lifetime memories for my family and is truly an iconic brand,” said Geile/Leon President and Chief Strategy Officer Tim Leon. “We are thrilled to be named their marketing communications firm, and a valued partner in their marketing and branding efforts.”

About Geile/Leon Marketing Communications 

Geile/Leon is a brand-driven strategic marketing communications firm that helps clients solve their biggest brand challenges. The company offers a full range of services including brand development, advertising, design, public relations, video content, digital and social media. The company has a staff of 14, serving clients that include Lincoln Electric, Metro Imaging, Grant’s Farm, Hussmann Corporation, Washington University and the Archdiocese of St. Louis.

A recent article from Dictionary.com raised a lot of discussion within our agency about the new words that have been added to Dictionary.com in 2021. Granted, 2020 brought challenges on all fronts and also created a myriad of words as a result of Covid, social struggles, racial injustice, and the ever-changing technology space. Our group had mixed feelings on whether some of these words should really be added to the dictionary or instead should be considered trendy slang words that will be out of fashion by next year.

While I can’t think of a better word to sum up 2020 than “sh*tshow,” I don’t think that term belongs in the dictionary. Call me old-fashioned, but that feels like slang, plain and simple. Also, we are welcoming the new pronoun, “Y’all.” Really? Do people really need a substitute for “you all”?

Other words that have been added feel much more substantial and necessary, such as “ghost kitchen” and “side hustle.” They describe concepts that didn’t previously exist but will most likely have some longevity in our lexicon.

As a marketer, here’s what I do know. It was brilliant for Dictionary.com to publish this article.  It truly brings relevance to their product…and just as importantly, great publicity! They know how to market, and I especially liked the line, “A changing world means a changing language, and a changing language means a changing dictionary.” It’s like the dictionary can release a sequel every year! Happy viewing!