Trending from G/L: Our St. Louis Favorites

The Blog

Geile/Leon Marketing Communications

Trending from G/L: Our St. Louis Favorites

Ask anyone from St. Louis where they went to high school, and they’ll have much to say about their alma mater, along with the ramblings of people they potentially knew at your school. Now ask them where to grab the best pizza (it’s undoubtedly in our neck of the woods) or which museum could keep their attention all day long, and they will have plenty to say about that, too.

But it looks as though St. Louis natives aren’t the only ones flocking to our favorite hangouts around the city.

This month, Vogue’s Dawn Sturmon wrote a travel piece about the 314, highlighting some choice local restaurants, companies, and activities for visitors to experience. She states that she’s called St. Louis home for the past 15 years, surrendering her dual-coast lifestyle for what she calls a “flyover city.” While that may be true, who better to ask for recommendations than people who were born and raised in the STL? (That would be us.)

Eats

First, in our neighborhood of The Hill, you will find the best Italian cuisine in the state. This Italian-American district takes pride in their ancestry, going as far as painting the colors of the Italian flag on it’s fire hydrants. In fact, it’s no surprise that a few baseball legends were from this area – Yogi Berra and Joe Garagiola (we are a baseball town, afterall). Gian-Tony’s Ristorante is a Geile/Leon favorite, where you can experience fresh Sicilian homemade recipes straight from their vegetable garden. If a modern take on classic dishes is more your speed, head to Lorenzo’s Trattoria, where their Northern Italian cuisine is the perfect blend of classic and modern tastes. While you’re in the neighborhood, don’t forget to grab an order of a St. Louis signature dish – the Toasted Ravioli.

Wanting to instead satisfy your carnivorous cravings? Head to Hi-Pointe Drive-In for the best burgers in St. Louis. Using locally sourced ingredients, their goal is to breath new aromas into the classic burgers and sandwiches that have been popular to the area for over 30 years.

Activities

If you’re looking for something to do while in town, another G/L favorite combines two of our favorite things – animals and beer. Head to the original home of President Ulysses S. Grant, which was purchased by the Busch family (of Anheuser-Busch) and turned into Grant’s Farm. This 80-acre animal rescue allows patrons to interact directly with exotic animals from six continents. Feed goats and participate in dolphin shows, and even visit with Anheuser-Busch’s famed Budweiser Clydesdales. Finish the trip with some brew at their beer garden. Best part? This place is free!

Drinks

While we have the beer lovers’ attention, we should definitely mention all of our amazing breweries around the city. Even if you’re not a beer connoisseur, you won’t be disappointed with the atmosphere of our favorite breweries. Free tours, delicious food, and fun tasting rooms provide a great place to enjoy the company you’re keeping while taking in the aroma of hops. Where we like to pop open a bottle: Urban Chestnut, Schlafly Bottleworks, Four Hands Brewery, Civil Life, Earthbound, and 2nd Shift Brewery (also in The Hill neighborhood).

Just like the Vogue article states, “the city’s urban hang-outs rival the cool magic of [Los Angeles and New York City].” Though none of us here at Geile/Leon can vouch for that statement, we are extremely proud of this city where we do our business.

Do you have a favorite in the STL? We’d love to hear about them. Share with us on social media!

Trending Now from G/L: The Driverless Car, Seamless Computing, Mobile-Friendly SEO Rates and more

The Blog

Geile/Leon Marketing Communications

Trending Now from G/L: The Driverless Car, Seamless Computing, Mobile-Friendly SEO Rates and more

TRENDING NOW FROM G/L

Every Monday the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every other Monday morning we share our favorite trends with you.

WHAT WE’RE TALKING ABOUT THIS WEEK

We had a lot to talk about including: #RaceTogether issue (an opposing side of last week’s topic about marketing happiness), reflective spray paint, the Neptune Hub, the driverless car, bucket boards and Google algorithms. Normally we talk about our top three favorite trends that were shared, but today there were just too many good ones to not share all of them.

#RACETOGETHER

Last week we discussed how brands are marketing happiness to millennials, this week we talked about a theory showing that some brands, specifically Starbucks in this case, have lost sight of their identity as a brand and have started thinking about their identity as a persona. Is this a problem? Well, considering the #RaceTogether campaign caused a significant amount of controversy, it could be seen as a problem.

Read more from the opinionated piece here.

REFLECTIVE SPRAY PAINT

Volvo is paying attention to bicyclist safety on the roads; they partnered with design firm Grey London and Albedo100 to create a reflective spray paint that is only visible at night when light hits it. Volvo committed itself to safer roads for drivers and bicyclists and one of the solutions is this temporary spray paint. This is a good example of a brand working to support a relevant cause.

https://www.youtube.com/watch?v=CfWzeGlaFvI

Read the full article here.

INNOVATIVE TECHNOLOGY

The upcoming technological trends are incredibly exciting. First we have the Neptune Hub. This would be a dream for the business world. The Neptune Hub has a wearable technology that is the center for all data, and all the other pieces such as a phone, computer or tablet are just “peripherals” meaning that they don’t actually store the data but they just display the data you have on your hub on a different screen. This is huge for data security but also cost. Screens that are meant only for display are much cheaper because they wouldn’t be programmed with all the data and security. This is referred to as seamless computing, and Neptune isn’t the only one working on the technology, Microsoft, Intel and others have protocols created or in the works too.

https://www.youtube.com/watch?v=ml4isk_YgPo

Read the full analysis here.

The second trend we had to talk about is the Mercedes F 015 – the driverless car. We watched in awe at the sneak peak of this driverless concept car where Mercedes turns a vehicle into a shares social space.

“It’s every bit of every future movie you’ve ever seen.” – Dave Geile

Read the full article here.

BUCKET BOARDS

Here at G/L we are all about the #MIMS (Make It Mean Something), so when we see design with a purpose, its hard NOT to brag about it. Last week we saw web design to help save animals on the verge of extinction, today we looked at workmanship that can help reduce landfill waste AND provide people in need with an item at no cost – this is The Bucket Board, made from trash.

Read about The Bucket Board and see a video featuring the artists behind the creation here.

GOOGLE ALGORITHMS

As a branding and design agency, we deal a lot with websites. We work on wireframes, web design, brand awareness and search engine optimization. Google’s mobile-friendly algorithm impacts all of those aspects behind our client work. Google will label your website mobile-friendly and will then use that label to determine your site rank in search results. We also learned there is a way to test your website to see just how mobile-friendly you are, you can find the tool here. This is huge for search engine optimization and visibility of businesses. We will be encouraging all of our clients to create mobile-friendly sites (if they haven’t already) because there will be a significant impact in visibility and ultimately business.

Read the full article here.

Want to talk trends with us? Let’s chat. Shoot us an email or connect with us on Twitter orFacebook.

Did you miss the last trends we shared? See them here.

 

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