Geile/Leon Marketing Communications

Sit Down & LINK Hard & Long about What You Just Did

As a copywriter in the weird and whacky digital world, interactive writing has taken a 2-fold purpose:

1. Deliver the message in entertaining fashion

2. Use any means possible to achieve top 10 search rankings (easier said than done)

As the G/L scribe, I’m expected to write riveting, attention-grabbing copy, while incorporating awkward SEO words and linking the H.E. double hockey sticks out of the site. So you are sitting there wondering, why I’m sitting here blogging instead of linking more!? Well Mr./Ms. High Horse, did you ever stop to think that maybe um…’duh- I’m going to link this blog’? Because I am, already have.

Linking is the time-intensive, frustrating, never-ending game of strategy. And it is also completely and undeniably CRITICAL to gaining higher rankings. Some people thought Google algorithms might eliminate importance of linking, but according to Aaron Wall and Andy Hagans, SEO experts,:

“I wouldn’t hold your breath for search engine algorithms to place less importance on link popularity until the Semantic Web arrives, or maybe when HTTP gets replaced by a new protocol. Because links are still the basic connector, the basic relationship, on the Web. And for the forseeable future, they’re going to be the easiest way for a computer program to judge the importance and trustworthiness of a Web page.”

So just sit back and link about it. You might say, “Hey Bonnie! I am linking. Get off my back already!” and to this I would respond that you still aren’t linking enough. We need to be more creative using continuous optimization. Something that keeps me awake at night is knowing that every second I’m not linking, my competitors might be. Paranoid? -maybe.

Popular practices in link building include:

  • Submit Links to Directory
  • Leave Comments with Link
  • Ask politely or exchange for Links for Links
  • Develop Interesting Content That Generates External Links

The power of linking in relation to search ranking is undeniable. It trumps even the most-littered-with-keywords SEO writing. So now, as a copywriter in the year 2011, I need to write awesome copy (duh I already do that), use keywords like crazy, and then link till my fingers get carpal tunnel. Easy enough.