January 2025 - Geile/Leon Marketing Communications

Geile/Leon Marketing Communications

Jan. 10, 2025

Introducing Sociable Marketing: A New Era of Empathy-Driven Social Media

G/L Approach

At Geile/Leon, we believe social media can be more than just a platform for broadcasting messages—it can be a powerful tool for building genuine, lasting connections.

That’s why we’re thrilled to announce the launch of Sociable Marketing, a revolutionary new approach to social media management that prioritizes empathy, authenticity, and community.

Why Sociable Marketing?

In today’s fast-paced digital landscape, traditional social media strategies often fall short. Audiences no longer respond to surface-level engagement or flashy slogans. They crave real connections with brands that understand their needs, values and emotions.

Enter Sociable Marketing: an empathy-driven approach designed to transform passive followers into passionate brand advocates by making businesses more personable, shareable, memorable, and ultimately unignorable.

How Sociable Marketing Stands Out

Sociable Marketing is more than just a service—it’s a movement. The heart of Sociable Marketing lies in closing the Empathy Gap—the disconnect between brands and their audiences.

While many agencies focus on metrics like reach and impressions, our approach emphasizes authentic interaction and meaningful relationships. Rather than just a USP, we leverage the Emotional Sales Position (ESP) to help brands resonate on a deeper level.

The 4-Ables

Sociable Marketing is achieved by following simple, proven social success metrics which we have identified as the 4-ABLES. The most successful brands on social, whether intentionally or not, practice the craft of generating dynamic messaging that’s genuinely likable, shareable, memorable, and at the end of the day…unignorable by their respective audiences.

Likeable:
Do you personalize responses within 24 hours and nurture discussions regularly? Are you authentically addressing feedback and tailoring promotions to solve your audience’s specific problems?
Shareable:
Is your content being shared often and sparking meaningful discussions? Are your followers engaging with thoughtful comments and conversations?
Memorable:
Are you showing up where and when it matters? Does your voice and visuals stand out, and does audience feedback shape your content?
Unignorable:
Does your content give your audience a compelling reason to stop scrolling?

Looking Ahead

With Sociable Marketing, we aim to establish Geile/Leon as a thought leader in empathy-driven digital marketing. By fostering authentic connections, we’re not just helping brands grow but building a community of loyal followers and passionate advocates.

Ready to see it in action? We’re offering a limited number of free social media audits to help you build real connections and boost engagement. Don’t miss out—grab your spot now at this link.

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Melissa Ross

Digital Content Producer

Jan. 07, 2025

Meta Ends Fact-Checking Program: What It Means for Brands

Digital

Meta’s recent decision to end its third-party fact-checking program and adopt a community-driven notes model has sparked conversations about trust, accuracy, and the future of user engagement on social platforms.

The move by the giant behind Facebook and Instagram aligns with the approach taken by X (formerly Twitter), where users collaborate to provide context to posts. But this shift raises critical questions: Will users embrace this model as a step toward transparency, or will it erode trust in the absence of expert oversight? The answer could significantly impact how users interact with and perceive Meta’s platforms.

One of the most immediate implications of this change is the potential shift in user behavior. For some, the ability to contribute directly to content verification may feel empowering, fostering a stronger sense of community and responsibility. For others, the lack of professional fact-checkers could create doubts about the accuracy and reliability of the information shared.

Platforms live or die by user trust and this experiment could either solidify Meta’s position as a leader in innovative moderation or drive users toward competitors that prioritize traditional methods.

The decision also has broader implications for brands and businesses relying on Meta’s digital marketing platforms and audience engagement. Shifts in user trust and platform loyalty may force brands to reevaluate resource allocation. If users gravitate toward more trustworthy platforms, businesses must adapt strategies to connect with audiences where they feel secure. Staying agile in this environment will be essential for businesses looking to stay relevant.

A gradual move to community-driven content moderation reflects a broader trend in the tech industry: decentralizing authority and placing more power in the hands of users. While this can democratize the process, it also opens the door to challenges such as bias, misinformation, and potential abuse. Striking the right balance between community input and professional oversight will be critical for Meta to navigate these risks successfully.

As we watch this shift unfold at Meta, it’s clear that the social media landscape is evolving rapidly. For users, businesses, and creators alike, the key takeaway is to remain flexible and attentive to these changes. Whether Meta’s new approach strengthens or weakens its platform will depend on how it’s implemented and received. One thing is certain: this is a pivotal moment in the ongoing conversation about trust and responsibility in the digital age.

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