Month: September 2011

Digital Marketing Strategy Approach

Geile/Leon Marketing Communications

Digital Marketing Strategy Approach

Digital

Hi everyone. I’m Robert Mews, Digital Marketing Strategist here at Geile/Leon. I recently moved from Minneapolis where there are two seasons: winter and construction season. I’m excited to be here and to help clients create stellar business results through the use of digital media.

There are a lot of exciting things to try with digital marketing, but remember to keep it simple and not just gravitate towards shiny things. Marketing rules still apply to digital marketing, ask any digital marketing agency. Remember the purchase funnel (see diagram)? Yes, it still applies to digital marketing, believes it or not. You have customers who haven’t heard of you, and you have customers who have heard of you, but still need a little more push.

digital marketing funnel

There is a plethora of digital tactics that move people through the funnel from the kind that many seo nz experts use to target specific niches to more general options, but I still see people who put all their eggs in one basket-thinking it’s going to be a game switcher. I see people invest all their digital dollars in Facebook fan pages. It can be really hard to see results when every business has one, and the difference-maker is how you engage an audience with quality content. Ninety percent of businesses will fail at Facebook.

On the other hand, I see a ton of businesses invest all of their digital dollars in paid search. Yet, paid search only accounts for 10% of all clicks registered on search queries. And when you think of the purchase funnel, paid search is a tactic that helps move people from consideration to engaging. Remember the behavior of a search query-the consumer is already likely aware (hence the need to search for something). That’s not to say paid search won’t help build awareness. But, it works best when you have the mindset that people are already somewhat aware.

The best approach with digital marketing is to understand the purchase funnel and how to spread your digital dollars effectively to move people across the funnel. Putting all the dollars in one area will result in some imminent results, but you’ll quickly realize that it’s short term.

I welcome your comments.

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First Ever, Ad Club Creative Symposium!

Geile/Leon Marketing Communications

First Ever, Ad Club Creative Symposium!

General

 

On October 13, 2011, the St. Louis Ad Club is putting on the 1st annual Creative  Symposium… Creative Symposi-what? The Creative Symposium is an in-depth professional development opportunity for those involved in all aspects of marketing communication, especially the creative types. This event will feature presenters from the industry’s top-flight agencies—discussing topics from both traditional and emerging media, along with plenty of Q&A.

Who are these renowned presenters from “top-flight agencies” giving away behind the scenes tactics, you ask?

  • Dayna Dion, Partner, Cultural Strategy Director with Ogilvy-Chicago, the largest advertising agency in the world, will present their work from an international campaign for Kimberly-Clark’s product “Kotex.” Dion will highlight strategic research which lead to the creative for campaigns in Australia, Southeast Asia and North America.
  • John January, Executive Creative Director at Sullivan, Higdon and Sink, and Tug McTighe,Vice President, Creative Director at Callahan Creek will present, “Jedi Copywriter or Everything I Need to Know about Advertising I Learned From Star Wars.” January and McTighe are friends and co-workers and are known for hosting American Copywriter, one of the first and most popular advertising themed podcasts.
  • Sean Donohue is currently the Vice President Directive Director of Threadless.com. The designs on Threadless products are sourced from ongoing open-call for submissions from a worldwide community of artists and designers. Once submitted, the community of over 1 million members casts votes that help decide which designs go on Threadless t-shirts.

This is a rare opportunity to inspire agency people outside the agency with insight from some of our industry’s greatest thought leaders.

“We are excited to bring this professional development opportunity to Ad Club members and others in the metro area interested in learning more about the creative process and how it works for award winning communicators.  By providing this type of teachable moment for our audiences, the Ad Club continues to fulfill its mission of increasing awareness, providing education and inspiration which fosters and celebrates advertising,” says Ad Club president, Tim Leon.

Kick off and check in for the Creative Symposium will begin at 11:00; with lunch served in the Sheldon’s third-floor Louis Spierling room at 11:30. Speakers will begin at 12:30. And we’ll cap off the night in typical Ad Club fashion with happy hour from 5:00 to 6:30. The Sheldon is located at 3648 Washington Boulevard.

Early bird pricing is available for this informative event: Ad Club members $70; $85 for non-members and $40 for students and educators. After September 19, 2011, pricing for each category is an additional $10. A special group discount is available for the fourth employee when the three employees attend the event.

This is the event of a lifetime, or at least till the 2nd Annual Creative Symposium. So reserve your spots now. For more information, or to make reservations, contact Nan Hartley at [email protected] or call (314) 231-4185.


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Branson Convention Center Featured in Major Meeting Industry Publication

Geile/Leon Marketing Communications

Branson Convention Center Featured in Major Meeting Industry Publication

General

The Branson Convention Center, a client of Geile/Leon Marketing Communications, one of St. Louis’ Best Public Relations Firms, is featured prominently in the latest issue of Meetings Mid-America. Geile/Leon PR worked with the editors to have Branson Convention Center executives included as experts in the story about the growing trend of Family-Friendly Meeting Destinations. The article points out the recent popularity of family-friendly meeting locales because of families being more short on cash and leisure time.

Family-friendly meetings are also a growing source of business in Branson, Mo., according to Bill Derbins, general manager of the Branson Convention Center, Branson Downtown Hotel and the Hilton Promenade at Branson Landing.“That is our market, especially in the summer,” he says. “We have so many fun things to do—amusement parks, waterparks, lakes for boating and fishing—you can even go hiking in the Ozarks. Back in town, you can visit 80 theaters where we have 120 live shows.”Branson’s numbers speak for themselves. According to Derbins, more than 60 percent of the city’s meetings have a family component from June through August. During the school year, they are down just 10 percent.

Increasingly, destinations and properties are courting the market with amenities that encourage people to combine a meeting with a family vacation.

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