the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Why the Big Idea Is More Important Than Ever for Brand Marketing
In today’s ever-evolving landscape, it’s becoming increasingly difficult for brands to capture consumer attention. With a constant influx of information and countless competing brands, businesses must find a way to break through the clutter and stand out from the crowd. After recently reading “The ‘Big Idea’: Five Keys to The Future of Brand Marketing,” I […]
PR: The budget-friendly option for driving brand awareness
When planning budgets, marketing professionals sometimes overlook an important piece of the marketing pie, not realizing that it offers multiple advantages and can often be done for a fraction of the cost of print and digital advertising. What is this secret bullet that deserves your attention? Drumroll, please…it’s public relations, or PR for short. However […]
Video Content Trend: An Interactive Cinematographic Encyclopedia
Each week at G/L, we get together to discuss trends in the marketing industry. They can include campaigns that we like, love, hate or think missed the mark (newsworthy or otherwise) as well as up-and-coming tools or strategies that we could possibly adopt to help us do better work. It often gets our creative juices […]
Why B2B Content Marketing Has High ROI
Now that 2023 is in full swing, we’re starting to hear more and more about how this year’s marketing trends are taking shape. More than ever, B2B marketers are investing in content marketing because they are gaining tangible ROI. In a recent Chief Marketer survey, 62% of those surveyed said that content marketing has the […]
Nonprofits Can Find Fundraising Dollars on Social Media
Social media is one of the most user-friendly means for marketing, especially for fundraising efforts of nonprofits and charities. In fact, 87% of nonprofits regularly use social media in their digital marketing and fundraising strategy according to Nonprofit Tech For Good. But some people working in this sector may not realize just how many tools […]
Trend: Promoting successful female leaders for PR stories
Although many women have successfully integrated into positions of power in the business world in recent decades, they’re still sorely underrepresented in management in certain industries. This lack of diversity is particularly noticeable in male-dominated fields like engineering, manufacturing, and skilled trades. The good news is that we’re seeing a growing trend in trade publications […]
Should You Be Using Employer Branding? Its Effect on the Workforce Will Surprise You.
You may or may not have heard the term employer branding. Some explanations can be somewhat convoluted, but it doesn’t have to be. It all boils down to the way an organization portrays its reputation as an employer and the value proposition it offers both team members and prospective employees. An employer branding strategy should […]
Should Your Brand Take a Stand? Here’s What You Need to Know to Decide
Empathy is a tricky thing. It’s powerful, but only if it’s authentic. If brands don’t use it earnestly and in good faith, then their customers can smell a fake from a mile away. And there’s nothing people hate more than a brand trying to approach a cultural touchstone opportunistically with just profits in mind. How […]
AI, ChatGPT and the Future of Copywriting
Many of us who spend (probably too much) time online have probably seen chatter lately about ChatGPT, a new AI writing program. Many are pretty amazed about how well it can write. Naturally, that has led to all kinds of excitement about what it could mean for the future of advertising, journalism and literature. It’s […]
In 2023, empathy is more important than ever for brands to embrace in their marketing efforts
It’s hard to believe that it’s been almost three years. In 2020, the world’s history took a dramatic turn as the pandemic changed the way we lived our lives. It changed how people wanted to interact with businesses and in turn, pushed businesses to change the way they serve customers. That also means that it’s […]