the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
What the New Google AdWords Enhanced Campaigns Mean for Future of SEM
NEW CAPABILITIES, NEW LIMITATIONS OR BOTH? The easy answer … both. But following Google’s announcement about the new enhanced campaigns, the final answer can’t yet be determined. What’s my opinion? It’s going to take quite a bit of work for marketers and companies that are currently extensively active and efficiently optimized for all devices on […]
Has Note Taking Changed for the Better?
As an account executive, an important part of my job is being a “keeper of knowledge” and taking detailed notes, as well as tackling projects with clients and our internal team. So, when I came across a Harvard Business Review blog post about the inefficiencies of non-digital note taking it made me think, “what’s the […]
If At First You Don’t Succeed…
Looking back on his life experiences, Associate Creative Director (ACD) and recently named Principal, Adam Arriola credits the times when things didn’t quite go as planned, for making him who he is today. What led Adam to a career in advertising? “Failure. I was injured playing baseball for St. Louis University and didn’t find architecture school […]
Should I Tweet It? Post it? Share It? When?
As an active member of social media, do you know the most effective time to post something so that you reach your largest available audience? What about when it comes to content, what works? What doesn’t? Well, let’s just say there is a big difference in answers when you pose these questions for B2B audiences […]
Geile/Leon Names Miranda Warren, Adam Arriola Principals
Geile/Leon is excited to announce the promotion of two senior employees — Miranda Warren and Adam Arriola — to principals with the agency. With the promotions, Ms. Warren and Mr. Arriola will assume more duties in the day-to-day management of the agency.
Wing-Enomics 101: #WingIt #MIMS
A select team of G/L’s wing enthusiasts have enrolled in an ambitious effort to catalog, categorize and rank the St. Louis area’s vast chicken wing offerings. It all began last October when wing savant, Adam Arriola, suggested a Hooters lunch hour run to amateur drummy junky, Lucas Pierson. Some coworker wing-heads happened to overhear their […]
When Time is On Your Side, It Matters
I think it’s a safe bet that we’re the agency that can say, “we’ve got it covered.” We have a strong grasp on what needs to happen to get the job done, and I’m confident we do it well—we make it mean something along the way. But making it mean something for our clients is […]
Hiltons of Branson Names Lisa Jones Director of Sales & Marketing
Geile/Leon would like to congratulate Lisa Jones and welcome her in her new role as the Director of Sales and Marketing for the Branson Convention Center, Hilton Branson Convention Center Hotel and Hilton Promenade at Branson Landing hotel. Together, Geile/Leon and the beautiful properties situated in the heart of the Midwest’s entertainment capital have collaborated […]
The Adventures of KL
You don’t have to spend much time around the G/L office to realize that Kathy “KL” Leonard is one of the most colorful characters here. Our VP of Public Relations is known for her peppy attitude and borderline obsession with the game of golf. “If it is above 50 and dry, I am probably on […]
5 Tips for Prioritizing Marketing Goals When Everything’s a Priority
It’s that time of year — allocating marketing dollars and planning for 2013 begins, along with reflecting on the year that’s passed. What worked? What didn’t? What do we want to accomplish next year? Were my marketing dollars maximized? Did I reach who I needed to? Answering these questions and drafting long- and short-term marketing […]