the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Geile/Leon’s Halloween Costume Challenge
At G/L, we are serious about getting into the spirit for Halloween. In addition to booby-trapping the office with faux severed limbs and a candy bowl that terrorizes anyone who dares to sneak a Hershey’s Bar, each year we select a theme and show up to work dressed up in our own costumes. Some are […]
The 2013 Media Marketplace—An Opinion
Call me an optimist (or pessimist if you’re the one who has to buy media in a high demand marketplace), but my bet is that advertisers will encounter a rather robust 2013 marketplace, relative to recent non-election years. While I don’t have a crystal ball, there is a lot of recent news leading me to […]
Geile/Leon Travels Halfway Around World for Our Clients
If you follow our Facebook page, you may have seen images of my latest trade show adventure. However, there was something slightly different about this client work—it was the furthest I have ever ventured outside U.S. borders. Looking back, it’s not very often that people have such an amazing opportunity to travel halfway around the […]
You Can’t Win Without a Game Plan
What’s it like to develop a game plan for the new business year? Geile/Leon Director of Account Services, Miranda Warren, explains some helpful insight, tips and advice to setting the agenda and goals for the year around the corner. These words of wisdom go along way in creating a successful marketing and advertising plan that […]
Webster University Students Team Up with Geile/Leon Ad Agency
Any opportunity for graduating college seniors to gain insight, advice and real world experience cannot be overstated. This is even more true when it comes to the world of advertising and the continuous steps needed to advance a career—beginning the glorious and glamorous life in the grown-up world. So, when Jim Schnurbusch, former President & […]
Introducing the Name that Never Stays the Same
New kid’s on the block, has a hunch for pitch. Chinese food makes him sick. And I think it’s fly when clients stop by for the new guy, for the new guy. (Shout out to LFO for the hook.) Here’s your chance to meet the new G/L art director. “I enjoy projects that require creative […]
Prufe Reeding
In just the last ten days, the topic of proofreading (or lack thereof) has surfaced over and over in my work and personal life. It has caused creative friends to lose assignments, clients to lose confidence and readers to lose the meaning of the written word. Proofreading is typically left until the last minute. It […]
G/L’s Fuhrman: A Two-Step in the Right Direction
Jen Fuhrman is quickly becoming famous around the G/L agency. But, our newest G/Ler is doing it with a strategic style and something a little different than what you may have expected. “I’m notorious for consistently clearing an office with a burnt bag of popcorn,” she says. The most recent Account Executive at St. Louis […]
G/L Voted Best-of-the-Best
Hard work sometimes goes unnoticed. But sometimes, it has a way of coming back around. And we here at Geile/Leon are exceedingly honored and grateful to be chosen as “The Best Marketing Firm in St. Louis” by the business owners, entrepreneurs and readers of Small Business Monthly. The magazine’s Best in Business—Annual Business Owners’ Guide […]
Celebrity Spokesperson: Can they benefit the brand?
With the popularity of branding today, the question becomes—can a celebrity spokesperson enhance brand image and positively predispose customers to the brand. There is no right or wrong answer here, but our belief is that you have to pick the right spokesperson. Here’s some insight on how to do just that!