the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Design, Detail & Draper: The Anticipated Return of Mad Men
It’s fair to say that, as an industry, we can’t get enough Mad Men. And what is particularly interesting and inspiring, for me, is the show’s authenticity. Creator and Executive Producer Matthew Weiner’s attention to detail is all there, from costume — to set design — to storyline.
How To Pin It To Win It
Pinterest easily ranks as my favorite social media site. All of the ideas, collaboration, innovative ways to approach household tasks, outfit inspiration … it’s seriously addicting. And I’m not alone. Pinterest ranks as one of the fastest-growing social sites. But, the site has the potential to go beyond DIY and dinner ideas. Brands and companies […]
Geile/Leon Named A Top Small Agency by BtoB Magazine
Things like this wouldn’t be possible if it weren’t for our clients and G/Lers around the agency. We want to say thank you to everyone involved in making last year mean something. We’re excited about the things to come and look forward to an even better year in 2013. #MakeItMeanSomething
How Ambush Marketing is Matching Up vs. Sponsorships During #MarchMadness
Whatever you do, don’t say “March Madness” or “Final Four.” It’s a perfect scenario for any “creative” in the marketing and advertising field really: Figure out a savvy way to utilize social media and digital exposure that ties into the “ma-ma-ma-ma-mad” basketball games that start today. It’s called digital ambush marketing — a low-cost alternative […]
3D Printing: Embracing A New Dimension of Manufacturing
3D printing has been in the news quite a bit lately, which is surprising. It’s definitely a newsworthy practice, but it’s strange that 3D printing is just now gaining real momentum since the capabilities have been around for over 25 years. With the introduction of materials that are easier to produce and manipulate into its […]
5 Reasons for Digital Engagement in B2B Industries
The digital space provides businesses opportunities for inbound marketing, increased reach, lead generation and, ultimately, conversions. Does this really apply to the B2B industries? Absolutely. How can companies and marketers take advantage of these opportunities? It’s easier than you think. Download Geile/Leon’s “Free Guide to Digital Marketing Success for B2B Companies,” and find out for yourself.
The Blurring Lines of Owned, Paid & Earned Media
Owned, paid and earned media: These are terms that marketing professionals are privy to; however, this siloed approach to media is no longer the norm. Traditionally you think of owned media as your company’s website; paid media as buying digital ad space or a 30-second spot on network TV; and earned media as coverage on […]
Lucas Pierson: From Intern to Internet Ace
Lucas Pierson joined the Geile/Leon team as a copywriting intern last summer and instantly became known for a few things: his love for the largest state in the lower forty-eight, a former job at Great Wolf Lodge, the 2011 heartbreak over his beloved Texas Rangers’ loss (we’re trying to convert him), his spot-on Ryan Lochte-esque […]
The New Facebook 2013: How They are Keeping Up with Change
Not everyone likes change. With today’s announcement from Facebook, you can expect a fair share of negative feedback from traditionalists and late-adopters. The historic and iconic Facebook image continues to change over the years in order to keep up with the mobile lifestyles that exist today where there’s never any time. We have recently seen […]
Why We’re Proud To Be An Idea Town
They say it isn’t over ‘til it’s over – and last night, the 2012-13 St. Louis ADDY Awards Ceremony wrapped up ADDY Week STL. (Not after #SNOmg, #Snowmageddon, #Snowpacalypse – however you described it – put a disastrous damper on last week But the closing of ADDY Week is always a bittersweet feeling, right? Another […]