the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
My Bitch about The Pitch
The first time I watched the new AMC reality TV show The Pitch, I have to admit, it was kind of fun seeing a television program, depicting the industry that I work in. Each week two advertising agencies compete in a creative shootout to win an assignment from a nationally known company. After watching the […]
Weighing In: Advertisers Are Getting Fat at the Expense of Kids
One of the worst health issues for American kids is O – B – E – S – I – T – Y. And we marketers feed right into it. How could that be? We bike to work, run marathons, and quaff light beer and Skinny Girl Margaritas. But what we serve up to our […]
How Fast Can Your Brand Build Momentum?
My yard is a mess. It’s been that way for going on a year. I’ll occasionally head out on a weekend to mow, trim, work a flowerbed, spread some mulch. Then, the following weekend, it will rain or I’ll have a game to attend for my kids or time to spend with friends. My landscaping […]
40 Years of Gypsy Caravan Being Celebrated on Memorial Day
The Gypsies are back!! Well, not exactly Gypsies, more like vendors and craftspeople, but back they are for the 40th anniversary of Gypsy Caravan—the annual Memorial Day shopping fair, presented by the St. Louis Symphony Volunteer Association! One of the Midwest’s largest antique, craft and flea markets, Gypsy Caravan will take over the campus of the […]
Dine Out, Fight AIDS This Thursday
We know the economy is still bad, but if you’re even thinking about going out for breakfast, lunch or dinner, we encourage you to do so this Thursday, April 26. It’s the annual “Dining Out For Life®” event, when more than 130 St. Louis-area restaurants donate some or all of their proceeds that day to Saint […]
That is So Last Month
Keeping ideas fresh for long-term clients Nothing fails like success. Long term clients often fixate on past successes—ads that generated great reponses, animated banner ads that go viral, tradeshow booths that were the center of attention. Who can blame them? The creative was compelling, the strategy was on target and the results showed up. With […]
Tim and Dave—2 Guys You Should Know…Really!
Tim Leon, Managing Partner, and Dave Geile, Creative Director are among the “Top-100 St. Louisans You Should Know in 2012,” so says St. Louis Small Business Monthly magazine. The two founded the St. Louis-based agency for advertising, marketing, public relations, brand awareness and social media back in 1989, and remain at the helm today. Dave […]
Trade Show PR: Old School Guerilla Tactics Producing Great Results
Industry trade shows—the “coming out” party where manufacturers put on their Sunday Best to show off their latest and greatest—are fantastic opportunities for companies to spend time in the spotlight. And most of them put their efforts into drawing potential customers to their show booth. Nothing wrong with that. But there’s another group of folks […]
Social Media Forecast: 5 Predictions for 2012
Just as businesses thought they had a handle on social media, the landscape continued to shift in 2011. Google+ was introduced, Facebook updated its functionality (once again), Twitter continued to grow as a promotion vehicle for brands, YouTube updated its image and a new player, Pinterest, joined the game.
2012 Quadrennial Effect = The perfect storm of marketing + media buying
The buzz this past December was all about the Quadrennial Effect of 2012. If you just said to yourself “Quad-a-what?” please proceed. The “Quadrennial Effect” references the perfect storm of events that occurs every four years: the Summer Olympic Games, the European Football Championship and the United States presidential and Congressional elections. Why is this […]