the blog

We have a lot to say.

Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.

Symphony Musicians Will Play Around on Fox 2 News Tuesday Morning

Geile/Leon Marketing Communications
World-class symphonic musicians don’t normally get up to play early in the morning, but three members of the St. Louis Symphony Orchestra will Tuesday morning to promote a good cause. The three musicians will appear on Fox 2 News at 9 Tuesday morning to promote the Parties of Note event, taking place next Tuesday, June […]

“Skeletons” Pick Up 3 Telly Awards

Geile/Leon Marketing Communications
Geile/Leon’s Metro Imaging “Skeletons” TV campaign raked in 3 National Telly Awards. For those of you wondering exactly what a Telly Award is, the website says it best: “The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for […]


Ben Edmonson
  In 2008, when Wal-Mart ditched the hyphen in favor of the burst, they definitely got it right. With a campaign centered around their new tagline — “save money. live better.” — their success has come largely from keeping the consumer in mind. It is that brand to consumer connection where success can either make […]

Copywriting: the good, the bad and the ugly

Geile/Leon Marketing Communications
David Droga, chairman of Droga5, recently wrote an article, Sweating Ad Copy Like ‘Mad Men’, for The Wall Street Journal about the “totem pole of ‘real’ writing” for ad agency copywriters. What constitutes good writing from the bad when it comes to advertising? Some headlines and taglines are written with such simplicity and clarity it could […]

Heartland Bank Employees Donate, Then Dress Down

Geile/Leon Marketing Communications
Heartland Bank, a client of St. Louis PR Agency Geile/Leon Marketing Communications, allowed its employees to “dress down” on Friday, June 11 in exchange for a donation to the Joplin, MO Tornado Relief Drive. Employees from all of Heartland’s St. Louis banking locations contributed hundreds of items and cash, that were delivered to Joplin Friday […]

St. Louis Construction Industry Facing Serious Challenges

Geile/Leon Marketing Communications
The Associated General Contractors of St. Louis, a client of St. Louis PR Agency Geile/Leon Marketing Communications, released results of a two-year study today on the local construction industry workforce. Two major challenges are on the horizon; a future shortage of skilled craftworkers and a profound lack of women and minorities joining the construction trades. […]

2 St. Louisans You Should Know, and Should Want to Know!

Geile/Leon Marketing Communications
Guess who made the list of St. Louis Small Business Monthly’s “Top 100 St. Louisans You Should Know to Succeed in Business” Our very own Dave Geile and Tim Leon–Managing Partners of St. Louis PR Agency Geile/Leon Marketing Communications. Each received a nice write-up by the editors (see attached). Now, this isn’t the first time […]

“Parties of Note” Are Music to the Ears for SLSO

Geile/Leon Marketing Communications
Talk about your Great Parties! A Mediterranean feast accompanied by the St. Louis Symphony Orchestra’s very own principal horn, Roger Kasa and his wife, Patti Wolf.    A Chamber Music Concert with Symphony musician Scott Andrews.  Poker night with the SLSO Musicians.  A night of Vintage Fashions and Violin music at the Home of Mary […]

Manage Email, Don’t Let it Manage You

Tim Leon
I went to a great 4A’s seminar last week called “Reinventing Account Management.” The speaker was Tim Williams from Ignition Consulting Group. He was great. After the seminar, I wrote down some highlights of a few of the best practices that I wanted to incorporate here at our firm. One of those best practices deals […]

Copywriting Gone Copy-Wrong: Too much emphasis on SEO can dilute your copy

Geile/Leon Marketing Communications
Now, let me first say, I am a strong and firm believer, even advocate, of SEO writing for small businesses. But… there is a strategic art to balancing out your budget when it comes to re-doing a company website. Yes- some capital should be allotted to SEO writing because it will most definitely be driving […]