the blog

We have a lot to say.

Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.

Sit Down & LINK Hard & Long about What You Just Did

Geile/Leon Marketing Communications
As a copywriter in the weird and whacky digital world, interactive writing has taken a 2-fold purpose: 1. Deliver the message in entertaining fashion 2. Use any means possible to achieve top 10 search rankings (easier said than done) As the G/L scribe, I’m expected to write riveting, attention-grabbing copy, while incorporating awkward SEO words […]

Casa Gallardo Steps Up To The “Plate”

Geile/Leon Marketing Communications
Kudos to Geile/Leon PR client, Casa Gallardo Mexican Restaurants, for their ongoing commitment to St. Louis-area charitable organizations, through the Charitable Menu campaign. Here is a photo of a check presentation from Casa Gallardo to the St. Louis Crisis Nursery. This check is for $1,042 and represents a portion of the restaurant’s sales on specific […]

Tim Leon Featured in Business Journal

Geile/Leon Marketing Communications
Our own Tim Leon, President and Managing Partner of St. Louis Ad Agency Geile/Leon Marketing Communications, is one of three local business people contacted by the St. Louis Business Journal to offer an opinion on “How to: Choose An Intellectual Property Attorney” column. The piece ran in the July 1 edition of the Business Journal. Tim […]

Cloud Computing Firms Need Recognition

Geile/Leon Marketing Communications
Hello readers. I’m Robert Mews, the new guy at G/L (a.k.a. the digital marketing strategist). This is my second week at G/L, and the final piece of my initiation is writing this blog post. I decided to talk about cloud computing, because it is a topic near and dear to my heart. I just purchased a […]

Want to Write and Publish a Book?

Tim Leon
My neighbor and friend, Janet, is a phenomenal writer. She always wanted to publish a book, but finding a publishing company and the expenses associated with publishing got in the way….until now. I just got an email from Janet directing me to a site called CreateSpace—a self publishing site that allows aspiring authors to launch […]

Nidec Motor Corporation featured in The NY Times

Geile/Leon Marketing Communications
Exciting news for Geile/Leon Marketing Communications PR client, Nidec Motor Corporation! The industry leader is prominently featured in The New York Times “Wheels” blog by engineering writer Tudor Van Hampton. G/L’s PR team has collaborated with Van Hampton in past stories for other clients over the years. The focus of the piece, For E.V.’s and Hybrids, a Free-Spinning […]

Symphony Musicians Will Play Around on Fox 2 News Tuesday Morning

Geile/Leon Marketing Communications
World-class symphonic musicians don’t normally get up to play early in the morning, but three members of the St. Louis Symphony Orchestra will Tuesday morning to promote a good cause. The three musicians will appear on Fox 2 News at 9 Tuesday morning to promote the Parties of Note event, taking place next Tuesday, June […]

“Skeletons” Pick Up 3 Telly Awards

Geile/Leon Marketing Communications
Geile/Leon’s Metro Imaging “Skeletons” TV campaign raked in 3 National Telly Awards. For those of you wondering exactly what a Telly Award is, the website says it best: “The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for […]


Ben Edmonson
  In 2008, when Wal-Mart ditched the hyphen in favor of the burst, they definitely got it right. With a campaign centered around their new tagline — “save money. live better.” — their success has come largely from keeping the consumer in mind. It is that brand to consumer connection where success can either make […]

Copywriting: the good, the bad and the ugly

Geile/Leon Marketing Communications
David Droga, chairman of Droga5, recently wrote an article, Sweating Ad Copy Like ‘Mad Men’, for The Wall Street Journal about the “totem pole of ‘real’ writing” for ad agency copywriters. What constitutes good writing from the bad when it comes to advertising? Some headlines and taglines are written with such simplicity and clarity it could […]