the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
WE’RE HIRING: Bookkeeper/Business Manager Position
Geile/Leon is seeking a Bookkeeper/Business Manager to join their team. If you’re enthusiastic, fun, energetic and love to work in a team-oriented, high energy, client-focused environment, this might be for you. Company Overview Yes, it’s pronounced Guyel-Leeon. But, we aren’t French. We’re Midwestern. We’re a lean pack of professionals. We aren’t about talk. We’re all […]
Geile/Leon Announces New Member of Ownership Team
St. Louis (Feb. 15, 2022) – Geile/Leon Marketing Communications is pleased to announce that long-time team member Randy Micheletti is now a shareholder of the company and has an ownership stake in the business. Micheletti, who joined the St. Louis agency in 2014 is Vice President, Director of Brand Strategy. This move helps Geile/Leon cultivate […]
Higher Education Branding
An article published late last year by Forbes Young Agency Council highlighted top challenges marketers need to be prepared to solve in 2022 and beyond. Within the list of challenges, one in particular resonated with us as it relates to what our branding firm is always working on for our clients. And that is bringing “consistency […]
Video Strategy Predictions for 2022
I’m sure you’re out there. Still uncertain if video content will benefit your company so you keep putting it off. You’ll get to it later…well, guess what? You’re losing out right now. Those that doubled down on video in 2021 are for sure seeing the benefits. Companies that are proactively using video to keep their […]
Brands making an emotional connection are more important than ever
As we enter into 2022, brands continue riding the pandemic rollercoaster. Continued surges and the omicron variant cause more turbulence than we anticipated. Booster vaccinations , increased hospitalization rates, and worker shortages continue to be part of the national conversation. And that has marketers searching for stability in a sea of uncertainty. That stability comes […]
Are your sustainability claims sustainable?
As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly. While embracing sustainability is no doubt a good […]
Brands need to take a stand…at least that’s what consumers are saying
As our agency has been blogging and posting about for the last 18 months, brands are being asked to take a stand on social, cultural and societal issues that face our world. Studies have shown that brand loyalty can be positively impacted by brands that take a stand on issues. And consumers want these brands […]
Geile/Leon Becomes Grant’s Farm Marketing Partner
St. Louis (Aug. 25, 2021 ) – Geile/Leon (G/L) Marketing Communications is proud to announce that it has been retained by Grant’s Farm to provide the iconic St. Louis destination marketing, public relations and advertising services. The 281-acre Grant’s Farm has been home for the Busch family for 118 years, and in the last 67 […]
The Addition of 300 words to Dictionary.com
A recent article from Dictionary.com raised a lot of discussion within our agency about the new words that have been added to Dictionary.com in 2021. Granted, 2020 brought challenges on all fronts and also created a myriad of words as a result of Covid, social struggles, racial injustice, and the ever-changing technology space. Our group […]
Social Media Video Reference Guide
Content is king, and the content that is proving to be royally valuable for brands is video. Studies have shown that 81% of consumers have been convinced to purchase by video. Not only is video way more engaging, but it has greater recall than any other media form. However, effective results go beyond simply creating […]