An article published late last year by Forbes Young Agency Council highlighted top challenges marketers need to be prepared to solve in 2022 and beyond. Within the list of challenges, one in particular resonated with us as it relates to what our branding firm is always working on for our clients. And that is bringing “consistency of creative content and branding across all platforms.”
This may seem like a no-brainer, but the challenge most institutions for higher education face is having to work across multiple communication platforms and multiple audiences (online students, undergrad students, adult learners, etc.). It’s imperative to have a brand message/theme/identity that can translate across the board, and defining your content strategy and identity comes from defining your brand positioning and understanding the value it delivers to your target audience.
Here’s a look at some of the campaigns we’ve done in this category that may inspire you and your brand!