I’m sure you’re out there. Still uncertain if video content will benefit your company so you keep putting it off. You’ll get to it later…well, guess what? You’re losing out right now. Those that doubled down on video in 2021 are for sure seeing the benefits.
Companies that are proactively using video to keep their customers connected and engaged are winning in 2022. But like all things, video continues to advance. Taking your video strategy from reactive to proactive will ensure your content and experiences are taken to the next level, according to Socialive founder and CEO David Moricca.
In addition to this strategy shift, here are a few more predictions that are definitely worth exploring.
Be your own content distribution company
While virtual events were hot from 2020-2021, we’re now heading in a different direction. In 2022, we’ll be moving from large-scale virtual conferences to shorter-form, video-content-driven experiences. These condensed videos will allow you to use on your own channels, are easier to measure engagement, and push leads through your digital marketing funnel. Gone are the days of sending audiences to third-party platforms.
Shoppable videos are hot
Driving sales through social media channels like Instagram, TikTok, and Facebook has become impactful. The “shoppable video” is quickly becoming mainstream, and companies should include this in their video and e-commerce initiatives.
The “do it yourselfers” will emerge
As technology enables more people to create and distribute video content themselves, we will see the emergence of more people and companies producing video on their own. While the real estate, financial services, and travel and hospitality industries have dabbled in video content usage in the past, 2022 will be marked by a better ability to scale video creation as a new standard for engaging with their audiences.
Crowdsourced, peer-based learning will become the standard
As many companies struggle with employee retention and engagement, businesses are forced to find better ways to document and distribute knowledge to their workforce. Employees learn best from their peers because they can relate to them. As a result, training videos or written content will be heavily crowdsourced from their peers’ direct experiences in order to most effectively learn the on-the-job skills required for their positions.
Speed to market will continue to increase
As brands continue to embrace a digital-first approach to reaching customers, the speed with which marketers must respond to trending online topics keeps getting faster. When more companies begin adopting this approach, the demand will skyrocket for video content creation tools that enable marketers to more rapidly create a constant stream of fresh assets.
At Geile/Leon Content Studios, we understand how to concept and produce video content and how to use it throughout the funnel to engage your customers. If you’re in need of assistance with any video content we’d love to assist. If you’d like to talk or see samples of our videos, please reach out. We can definitely help.
-Socialive Video Predictions 2022
-Cielo Top 22 Video Trends of 2022, Jan. 3, 2022, Mitchell Parks