the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
The Lake and Stars Campaign Takes Things Too Far…
Call me a prude, but I’m really disgusted by the Lake And Stars lingerie ad campaign featuring a mom and daughter in sexually provocative poses…together! The Lake and Stars Fall/winter lingerie campaign broke this Fall and is getting some negative press, for good reason. Obviously appealing to a younger audience, it saddens me that they […]
Content is King: If it’s worthwhile to read, it’s worthwhile to click
With new algorithms constantly being generated by search engines like Google, Yahoo! and Bing everyday, generating new content has never ever been more critical to upping your website’s ranking on a search engine results page (SERP). Sure you can fire out a trillion spam messages all over the web, but don’t expect such an ill-inspired […]
Corporate Marketers Need a Better Network
Throughout my 25 years of work in the ad agency business, I’ve developed a strong network of fellow marketing professionals at other agencies and on the corporate-side. I’ve also come to realize that client-side marketing professionals don’t seem to have as strong of networks. Here on the agency-side, we seem to keep in touch with […]
Jedi Copywriting: My path as a Padawan learner
Recently I was at the Ad Club Creative Symposium, the creative gathering for St. Louis advertising agencies. And my favorite presentation was the speaking duet, John January and Tug McTighe, who discussed the parallels of a little known Sci-fi series, Star Wars, and modern copywriting. Surprisingly, the 2 universes are more corollary than I ever imagined. […]
Selecting an Agency Doesn’t Have to Give You a Headache
Recently, Harley Hammerman, CEO of Metro Imaging and Geile/Leon client, told the Business Journal that selecting an advertising agency to promote his business was a matter of relationships. A few days ago the ANA, the Association of National Advertisers, and 4A’s, The American Association of Advertising Agencies, published guidelines on how to conduct an agency search […]
Heartland Bank Finds Fun Way to Bolster United Way Giving
Heartland Bank, a client of St. Louis Public Relations Agency Geile/Leon Marketing Communications, decided they wanted to do a little more than just contribute to the annual United Way Campaign on an individual basis. So they decided that this year, each department would create an auction basket with donated items from clients, customers and themselves. Each […]
Following My Own Advice When Preparing for a Media Interview
There is nothing like being on the other side of an interview to make you think about what you do for a living. As Vice President of Geile/Leon Marketing Communications, a St. Louis public relations agency, I train people how to do effective interviews. But when it is personal, I wonder what to say and how it […]
Branson’s Hiltons Receive First-Ever “Blue Energy Award”
The Hiltons of Branson, which comprise the Branson Convention Center, Hilton Branson Convention Center Hotel and nearby Hilton Promenade at Branson Landing Hotel, are the proud recipients of the first-ever “Blue Energy Award,” given by Hilton Hotels. The Hiltons of Branson are a client of Geile/Leon Public Relations, a St. Louis Public Relations agency. The […]
Promising News on the Ad Industry Front for 2012
This week is the 8th Annual Advertising Week in New York City, the world’s premier annual gathering of marketing and communication gurus and thought-leaders. This year’s conference is making the news, despite the crappy economy and economic outlook. On day one, there was a panel discussion that shed a very positive light on our industry […]
Digital Marketing Strategy Approach
Hi everyone. I’m Robert Mews, Digital Marketing Strategist here at Geile/Leon. I recently moved from Minneapolis where there are two seasons: winter and construction season. I’m excited to be here and to help clients create stellar business results through the use of digital media. There are a lot of exciting things to try with digital […]