the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Understand People & You’ll Understand Business
A little over a week ago, a couple G/Lers and I attended an event at COCA (Center of Creative Arts) with world-renowned marketing and leadership thought leader, Simon Sinek. To my surprise, the discussion focused on a compelling topic separate from his book Start with Why. Sinek raised the question: What makes great leaders and […]
Trade Show ROI: 7 Keys to Success
It’s 2013 and trade shows aren’t going anywhere, so shouldn’t you start improving your trade show ROI? Get the seven tips you and your company need to start using digital technology and understand how to supplement the trade show experience — ultimately leading to stronger customer relationships, new business opportunities and profitable sales leads.
Making it Mean Something for the People of Haiti
Whether it’s businesses, programs or employees, we are always excited to work with those who take their company’s mission and values to heart. Someone that goes beyond the day-to-day practices and really makes the work they’re doing and the product they’re producing mean something. Recently, thanks to our client Lincoln Electric, we had the good […]
Advertising As We Know It Is Dead: Innovation Uncensored
Every year Fast Company magazine honors the world’s most innovative companies and follows that up with their Innovation Uncensored event, where the likes of you and I can learn lessons from these world-changing innovators. I attended this event in New York last week and had the opportunity to hear from the most creative, nimble, inventive […]
Keeping Employees Off Facebook Is A Waste Of Time
We all have one in the office, the person who likes every post, retweets every article and seems to spend their day being a social media butterfly instead of focusing on their job. You might wonder why the boss keeps this person around, but the answer is actually pretty simple, they’re probably one of the […]
The Unofficial Rules of Instagram
Every social media outlet has its rules. And I’m not only referring to the guidelines set forth by the media itself. Instead, I’m talking about a list of “unofficial, but crucial and different” rules that outspoken social participants have decided should be in place. Each avenue has these ambiguous and probably debatable rules. If you’re […]
Clayco: A Unique Brand of Architecture
Every once in a while, a certain kind of client comes along. A client you have a personal affinity for will make its way into your agency’s world, and you find yourself chomping at the bit to sink your creative teeth into that brand…to give it exactly the kind of sizzle you know it needs.
Introducing Travis Randolph: A Man of Many Words
Just a little more than a month ago, G/L welcomed Travis Randolph to the creative squad as our newest copywriter. What’s the new guy like? In a word, “orange.” We can explain. If you have been around advertising, marketing or seen one episode of “Mad Men,” you know copywriters have a way with words. But, […]
Do You Know Who You’re Talking To Online? How Advertisers Are Getting It All Wrong
It all started with Facebook. That’s really the tipping point when people began letting their guards down and putting a lot of personal information out there for the entire stalking world to see. Oh come on, don’t act like you’ve never met someone and then Googled them to find out more. Or, met a new […]
#UMSLdigital Media Marketing Conference Recap
Two days ago, @trandolph86 and I attended the State of Digital Media Marketing Conference at the University of Missouri-Saint Louis. The event featured a distinguished lineup of digital media and marketing experts that spoke to an audience of roughly 200 professionals and students from all over Missouri (and some from outside the state). To be […]