the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
SouthSide Early Childhood Center
“Not every child has opportunity, but every child has potential.” This year I became a mom. It’s one of the most rewarding and challenging experiences in my life, but I wouldn’t trade it for the world. My husband and I always knew we wanted to have kids and we’re lucky to have family and friends […]
Key Elements to Creating Personas
Why Personas? Personas are a way of thinking differently about your target audience(s). Instead of only focusing on their age range, gender, income, etc., personas dig deeper into who the audience is. What challenges do they face day-to-day? Do they have a family? Are they climbing the corporate ladder? Do they often read industry news/blogs […]
3 Little Birds 4 Life
Chances are we all know somebody who has been diagnosed with or affected in some way by cancer. As sad as this may be, the support, comfort and care shown by friends, family and communities can be overwhelming. Last summer when my wife’s co-worker was diagnosed with stomach cancer, I witnessed someone fighting for his […]
Why Target Audiences Don’t Work
As marketers, the common vernacular we use in marketing and advertising to designate the customer/prospect is “target audience.” It’s not a bad term and is well entrenched in marketing and media circles when defining who we are targeting with our advertising message. However, most target audience profiles just scratch the surface. For example targeting women […]
Example Personas to Improve Messaging
Most marketers focus on traditional target audiences when creating advertising messages, which usually includes age range, gender, income, education level, etc. But, this information doesn’t outline who your target audience truly is. What happens day-to-day that impacts their job, what they buy and who they are as a person? Do they have kids? Are they taking […]
Arts and Education Council of Greater St. Louis
For Geile/Leon’s #GLSTL25 campaign, I’ve chosen to highlight the Arts and Education Council of Greater St. Louis. As someone who has been involved in one artistic endeavor or another throughout most of my life, I can appreciate the value that artistic programs provide. Whether it’s music, dance, theater, literature or fine art, both the creator and […]
Importance Of Personas in Shaping Targeted Messaging
Wikipedia defines personas as fictional characters created to represent the different buyer types within a targeted demographic. So, buyer personas are groups of ideal customers, defined by looking deeply into their lives, their thinking, their problems, and their challenges in life. Once you create personas, you are no longer talking to a demographic age group. […]
WATCH D.O.G.S. (Dads of Great Students)
I recently volunteered for a day at Windsor Elementary, my daughter’s grade school, as part of the WATCH D.O.G.S. program. WATCH D.O.G.S. (Dads Of Great Students) is a one-of-a-kind, school-based father involvement educational initiative of the National Center for Fathering. The program was developed to provide positive male role models for the students, demonstrating by their […]
7 Key Components to Developing a Strategic Healthcare Marketing Plan
It’s that time of year again – planning for the year to come. This can be a daunting task, but it’s one of the most important things we can do as marketers to strategically grow our businesses. A plan is essential and will outline how you will attract patients, retain staff and communicate your brand […]
The American Lung Association of Missouri
The American Lung Association was founded in 1904. Their core mission is to save lives by improving lung health and preventing lung disease through education, advocacy and research. They provide support and resources to adults and children, as well as develop ways to maintain healthy indoor and outdoor air. The American Lung Association of Missouri, […]