the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Trending from G/L: The Vegetable Orchestra is cooler than a cucumber
The Vegetable Orchestra prepares for each performance by first shopping at local markets for vegetables to create their instruments with.
Trending from G/L: Media Planning and House of Cards
The media planning was designed to capitalize on the growing media attention given to the real world presidential election cycle by targeting political events and using them as a springboard to promote the reelection of the show’s main protagonist, Frank Underwood.
The Trouble with Design Templates
There’s no doubt the use of templates can prove beneficial. We have created them successfully for a multitude of clients and continue to do so. But whether the benefits outweigh the possible pitfalls is ultimately up to you and should be carefully considered.
Trending from G/L: Nivea Reshapes Behaviors with Clever Marketing Campaign
Nivea and FCB Brazil came up with a brilliant solution to distract kids long enough to get apply sunscreen, while also teaching them an important lesson about sun safety as well.
Trending At G/L: Size Matters Not – Creating Gaming’s Largest Universe with a Tiny Team
It’s an impressive gaming universe, created on a shoestring budget (with a relatively small 6GB install size to boot) by a relative handful of incredibly dedicated and resourceful developers.
Geile/Leon Marketing Communications Wins New Business and Awards
“We’ve thoroughly enjoyed working with our newest clients primarily because they’re great organizations to work with,” said Tim Leon, President and Lead Strategist at Geile/Leon Marketing Communications.
Trending from G/L: Spector typeface tool is coming soon to a creative near you
Everyone at G/L was super impressed by the Spector typeface tool. Anything that increases productivity while also increasing our “visual literacy” is a must have in our book.
Behind the Scenes: Product Videos for Major Retailers (with Lincoln Electric)
We recently had the opportunity to jump in the retail video phenomenon for our client, Lincoln Electric, a major manufacturer of welding products and related accessories.
Trending from G/L: Why Ili Means You Wasted Your Time on Rosetta Stone
The first generation ili is currently capable of translating between Chinese, Japanese, and English, facilitating nearly instant multilingual conversation between any combinations of the three.
Trending from G/L: Colgate shows LGBTQ support with #SmileWithPride
The whole point we’re trying to get to here is that sometimes flashy isn’t best. Show that people in the LGBTQ community are just like us.