the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Why Hire With Your Brand in Mind?
Recruitment and hiring is key to growing a successful company. It’s important to fill positions with right people – people who are knowledgeable, proactive and will succeed. But, completing job tasks and being qualified aren’t the only requirements a company should focus on.
Find Your Brand, Find Your Voice, Find Your Customers
Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny. – Mahatma Gandhi
Optimize Your Subject Lines for Email Success
Email subject lines are the gatekeepers to a successful email campaign. The amount of click throughs or conversions may hinge on just a few words. So, it’s time to ask yourself, are you maximizing that subject line.
Bookkeeper Fran Herrington Begins a New Chapter
For the last 10+ years, Fran Herrington has meant much more to Geile/Leon than what is in her job description. True, she keeps the numbers in line and business running smoothly — but it’s her cheerful demeanor and personable nature that we’re going to miss most.
Determining Your Twitter Identity in B2B
I recently came across a compelling article about when to use your individual Twitter account versus company account for B2B relationship building. There are a few takes on what approach is the most beneficial, but ultimately, it’s an individual choice. A choice that should be made after some serious consideration.
Why Your Top Performing Keyword is (Not Provided)
It’s time everyone learns what exactly the keyword “(not provided)” means when looking at your Google Analytics dashboard. On October 18, 2011, Google made an announcement to the public that they would begin making search more secure….for everyone else but the people of Google. Yes, that’s right. I said October 18, 2011…
Turning Buyers into Sellers: How to Effectively Advertise with Advocates
Do you remember that feeling? Blood rushing, heart racing, experiencing emotions that you just can’t put into words? From that moment forward, you know that there’s no substitute for what has just come into your life. Friends may brag about what they have, but you know that yours is far superior. Nothing else could possibly […]
Passion Beyond the Numbers | Meet Anne-Marie Vaughan
There are always times when you know something is a perfect fit. This past month, we welcomed another G/Ler to the team here and the signs of an ideal match couldn’t be more clear.
The Value of Media Training
Over the years, I’ve had the opportunity to conduct dozens of media training sessions for hundreds of people, from account executives to chief executives of some of the world’s largest companies. Before venturing into public relations, I spent many years as a broadcast journalist on the other side of the microphone, so I know how […]
The Likes and Dislikes of Going Viral
What do kittens, Rick Astley and a Korean pop star all have in common? Virality. This new term has been the holy grail for businesses and marketers ever since a dancing baby caught all of our attention back in 1996. But what is it exactly? Virality is when an ad or video gets liked and […]