the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Trending from G/L: Marketing a Sensitive Subject
In our weekly status meetings, we bring in advertising and marketing trends that we want to discuss. While it’s always a great thought exercise, this week Grace brought in a video from the Marie Curie Foundation from Great Britian, a non-profit organization that deals with palliative care and encouraging families to discuss the plans for […]
#GEIL30N: One Last Trip Down Memory Lane
It’s turkey time, and this year we are extra thankful as our year-long 30th anniversary celebration draws to a close. During the celebration we wrote a series of blogs, cleaned up our neighborhood with Brightside St. Louis, helped provide 18,275 meals for those in need with the St. Louis Area Foodbank, and gave some walks […]
Dirty 30: JetBlue Holds Passengers Hostage
In honor the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years of brands […]
Community Outreach: Focus on People, Not Products
Despite the insistence of conspiracy theorists decked out in the latest tin foil hat fashion, marketing isn’t just a way to trick people into buying something. Very often, it might not be trying to sell a thing. That’s especially true when it comes to community outreach. For some of our clients, the objective of our […]
Dirty 30: Firestone’s Consumer Trust Goes Flat
In honor the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years of brands […]
Dirty 30: Carl Hardee Sr. Puts Junior in His Place
In honor the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years of brands […]
Dirty 30: Jack Comes Back to Save His Company
In honor of the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years […]
Dirty 30: Exxon Goes Tone Deaf in Valdez
In honor of the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years […]
Finding Creativity: My Summer as a G/L Intern
Since I first decided I wanted to work in video production, finding my creative voice has been a journey. I’ve worked on many projects and created a lot of different content that has pushed my ideas in varying directions, but never have I worked in such a place as this where I was surrounded by […]
Trending from G/L: Important Lessons on Higher Education We Learned from a Spelling Bee
The Scripp’s Spelling Bee is a long-running annual tournament that pits the nation’s best elementary school spellers against each other in a tension-filled contest to crown the champion speller. Or at least that was what it was designed to do. In this year’s tournament, somehow eight students all tied for first place… and that’s not […]