the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Has TikTok Become a Sneaky Opportunity for Online Video Marketing?
When we talk about online video content, we often discuss the importance of picking the right channel. Often, our clients ask about YouTube, Instagram, Facebook and Twitter. But what about TikTok? Before you dismiss it as a channel for teeny boppers without disposable income, let’s talk it out. It turns out that TikTok is a […]
Looks like the hot home improvement marketplace isn’t going away. How can marketers capitalize?
The home improvement market has been on fire for more than a year, and it doesn’t appear to be cooling down. Retailers reported big jumps in sales for the first quarter of this year. Home Depot® saw a 31% jump in sales over the previous year and Lowe’s® was not far behind with a 24.4% increase compared to Q1 […]
3 Ways Tool Manufacturers Can Grow the Skilled Labor Workforce
Over the recent months, we have read a lot about how the labor market is in an unprecedented state of transition. While many jobs that were eliminated have returned, we have also seen many jobs, often those with poor pay and minimal benefits, remained unfilled. At the same time, skilled labor is seeing much of […]
Freezing the summer melt in higher education
We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. Every year, an estimated 10-40% of high school students don’t make it to campus in the fall. They’ve applied, been accepted by, […]
Key Takeaways from a Year of Online Product Launches
There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option. Of course, necessity is the mother […]
How to evolve your target personas in higher education post COVID
As most of you know, your target personas should be a living document. Because society experiences shifts in attitudes and external factors, these personas should change as frequently as necessary to ensure accuracy. Markets can change quickly, and effective marketing must evolve with it. Many industries have experienced a dramatic shift in response to the […]
Remote Learning Presents Unique Challenges for Technical Schools
A Wall Street Journal article and accompanying podcast recently addressed several formidable obstacles faced by technical schools during the pandemic. Like other educational institutions, these schools had to quickly pivot from in-person to remote learning. To an even greater extent than traditional schools, the tech schools rely on in-person instruction. When Covid-19 shut down their […]
Digital Strategies for Any Higher Education Institution During a Pandemic
While there are countless industries that have struggled since the beginning of the pandemic, one industry that’s facing major challenges and seismic changes is higher education. These institutions have been forced to completely rethink how they’re marketing to potential and current students. Whether it’s navigating new COVID restrictions, rolling out virtual learning, dealing with students […]
How Universities Can Make Online Grad School Exciting
Many of us remember college fondly, but not necessarily for the time we spent in the classroom. The overall college experience is a big part of education marketing: the campus, clubs, sporting events, networking and more. But like anything else, many universities are finding ways to successfully adapt to the (all together now) new normal […]
Building Brand Loyalty with Construction Marketing
For those in the construction industry, trust is important. From the big-picture view, it is essential to create trust in the performance of your products and your work. There aren’t many other industries where a job well done – one that is sure to last – is more important to the safety and well-being of […]