the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
2023 Marketing Trends: The Geile/Leon List
After a couple of years of tumult and chaos in the business world and the world at large, wouldn’t it be nice to be able to settle in and rely on some predictable outcomes in 2023? For instance, knowing that a targeted digital ad campaign is going to draw the right prospects to you? That […]
The Winter Watchlist: G/L’s Top 6 Marketing Documentaries
We are right in the middle of holiday season, and baby, it’s getting cold outside. That means it’s the perfect time to snuggle up with your cozy beverage of choice, a warm blanket in front of the fireplace (or space heater) and something good to watch. So we’ve come up with our favorite marketing documentaries […]
Gaining Confidence: My Summer as a G/L Intern
When I found out I got the internship at G/L, I was really excited to finally gain experience at an agency. My goal throughout my college career has been to get experience in as many different industries as I can to have a good idea of what I want to do by the time I […]
Taking a Trip in Creativity with Cross Country Camera
Stephen Kennedy is a good friend of ours, who we have known and worked with for over 30 years. He specializes in creating environmental portraits and corporate photo libraries all over this country. And for that matter, the world. As Stephen told me, “My camera has always been my passport.” Nobody can capture people, […]
Why Brands Need to Choose Their Words Carefully…and Empathetically
The world is changing in many ways. How we communicate is maybe one of the biggest changes we’ve seen. Not only the channels of communication, but also through drastic shifts in the tone and content of what we say and how we say it. In turn, copywriters have to adapt, as well. That means being […]
How Voice of Customer Research Helps You Develop Empathetic Marketing Campaigns
You’re probably aware of what your customers want and how they feel. But do you truly understand them? In order to remain relevant, you need to listen to your customers and evaluate why they feel the way they do. This gives you an opportunity to truly connect with them and even increase your Return […]
Trends on How to Gain, Keep and Break Consumers’ Trust
Given how turbulent and uncertain the past couple of years have been, it is more important now than ever for brands to earn and keep consumers’ trust. Morning Consult’s Most Trusted Brands of 2022 report examines the 10 largest economies in the world, including the United States, and unpacks why trust is important, how it’s […]
Dynamic Branding: Refresh vs Rebrand
It’s important to remain relevant in this fast-moving world, especially as a brand. When your brand falls behind and loses its luster in the marketplace, it can quickly feel daunting and nearly impossible to catch up. Here at G/L, we want to help brands become dynamic so they are able to adapt and remain aligned […]
The Digital Download: Is TikTok More Than Just Dancing Videos?
The future of social media is recommendation. Otherwise, it’s a pay-to-play game, and even ads to boost content can come off as unauthentic. With platforms like TikTok driven by user preference more than ever, your social strategy has to be equally targeted towards people who don’t know who you are just as it is for […]
The Digital Download: Reframing the way you view influencers
Influencer marketing isn’t limited to celebrities anymore. Thanks to the rise in popularity of social media platforms like Instagram and TikTok, anyone with a devoted following and curated community can hold influence. But in a post-pandemic world, after so many people worldwide were forced to feed their social needs online … and everyone began evaluating […]