the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Advertising Costs How Much?
These days, companies are constantly looking for ways to streamline their business. Cutting costs, downsizing, upselling, “right-sizing”…it’s all part of the big picture. But, what is the big picture? For some, ROI comes to mind, but for others it’s a never-ending onslaught of concentrated marketing efforts to achieve goals. For startups and even established companies, […]
The Experience Approach
An ad grabs your attention, tells a story and truly makes a mark…in the ad industry, you respond with kudos to its creator and share it with your coworkers. You also have the strong possibility of reading an article about the ad’s accolades at some point in the year. But, while industry cred is always […]
Creating Relevant Content
Your goal as a marketer should include the distribution of varying content across multiple media and platforms – or at least as your budget allows. You should make efficient and confident decisions that give consumers the opportunity to interact with your company, and eventually purchase your product or service. But…you can’t just push content for […]
Maintaining Your Marketing Plan
Before we know it, the first quarter of 2014 will be behind us. Hopefully the annual marketing plan that was so carefully developed is being implemented, and so far, proving successful. Although, there’s one valuable aspect to remember – plans aren’t set in stone. While some initiatives prove to be as successful as you anticipated, […]
G/L’s Website Overhaul
Launching a new site is rewarding. Whether it’s for a client or, in this case, ourselves, we get to see the development of wireframes, the evolution of copy, custom photography and a refreshed approach to user experience. As with any effort around here, we had a few key objectives in mind. Mobile First & Retina-Ready: It […]
What Instagram Ads?
The first ads hit Instagram this winter. Did you notice? Hopefully not. There’s a lot of buzz surrounding how brands should use Instagram ads and if “favorites” or “followers” actually translates into dollars. I think I have déjà vu…Do you remember when people asked if “likes” or “retweets” meant anything? Then people started to realize […]
Designing Effective Packaging
There aren’t any set guidelines when it comes to creating effective packaging, but there are some things to consider before you get started. After you have considered the type of packaging you are using and have chosen to use suppliers like Impacked (Impacked has a huge range of wholesale jars and more) who have recyclable […]
Take Your Marketing Plan a Step Further
By mid-November, chief marketing officers and their teams are deep in the trenches of planning for the upcoming year. They are evaluating successes, failures and opportunities for growth. Whether you’re just beginning or wrapping up, consider these few thoughts if you haven’t already.
BOLO – Evaluating New Brand Opportunities
Adam, our other G/L principal, and I spent part of last week at BOLO in beautiful Scottsdale, Arizona. And it was an inspiring, fun, sunny and exhausting couple of days. BOLO is a digital marketing conference that has become a forum to share and challenge new ideas, think about things differently and inspire us to […]
A Walk Through the XIOLINK Website Redesign
It’s been some time now that we’ve worked closely with our client (and friends) at XIOLINK, the industry leader in fully-managed IT solutions. XIOLINK acts as an extension of a business’ internal IT department, which frees up their time to work on more strategic IT initiatives that help grow their business. There’s no red tape, […]