the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Marketing to High School Students: The Digital College Research Experience
Marketing to High School Students While high school seniors are making their final college attendance decisions in the spring, higher education marketers are planning to connect with students attending college in 2016. Student visits start in the fall and the search for the perfect school is underway. Thinking about this process, the amount of options […]
Trending Now from G/L: Ads on Instagram, an Art Director for Change, Honda’s Never-Ending Ad and more
TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]
Trending Now from G/L: Brand Storytelling, Groupon’s Social Win, Web Design and Knowing Your Consumer
TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]
ProductCamp 2015 – Consumer Insight, Product Launches and Outsourced Manufacturing
The Event I recently attended ProductCamp 2015, organized by the St. Louis Product Management Group, a not-for-profit organization based in Saint Louis that coordinates regular in-person meetings and events focused on product management among other product related topics. Out of hundreds of attendees, most of the ones I met are involved in product management. The […]
The Hell With Extension, Put Digital Media Advertising First
The strategy, planning and impact of digital media advertising opportunities have a large payoff in visibility and overall business. We created a webinar and presentation with our partner, Goodway Group, about tackling the opportunities digital media advertising presents.
Trending Now from G/L: The Driverless Car, Seamless Computing, Mobile-Friendly SEO Rates and more
TRENDING NOW FROM G/L Every Monday the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We decided that […]
Trending Now from G/L: CLIP, Millennials and Interactive Websites
Last week we talked about 3-D printing, this week we have another side of production called CLIP, we talk about how to win over millennials and an inspiring interactive web exhibit.
Can You Afford Not to Have a Crisis Management Plan?
Property insurance, product liability insurance, business interruption insurance… you probably have policies in place to help with those risks, but what about protecting your brand during and after a crisis? A crisis management plan becomes a necessity when dealing with the public eye and brand awareness. Review our advice and download our checklist to see how your crisis management plan would hold up in a crisis.
Trending Now from G/L: Tinder, 3-D Printing and Brand Storytelling
Every Monday G/L brings you one of our favorite trends in marketing and design. This week we talk about Tinder users at SXSW, 3-D printing changing the face of healthcare and Converse telling a story about their shoes.
The Key to Building a Better Brand? Experiences.
For many companies, especially those in niche industries that have a loyal following such as equine or manufacturing, there’s an ongoing struggle to raise their brand to the top. We evaluate the best way to build your brand whether you're starting at the beginning or looking to refresh. We have included a digital marketing audit that will help guide you through the process.