the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Top G/L Tips: Tim Leon on Brand Refresh benefits
Brand refresh exercises are growing in popularity among internal marketing managers.
Top G/L Tips: Mary Sawyer on Trade Shows
Getting the best media coverage from a trade show may take some extra planning, but it's worth it.
Top G/L Tips: Randy Micheletti on New Product Launches
New Product Launches are an exciting time for a company - especially when they're done right.
Trending from G/L: Modern Family gets smart with REALTORS brand integration
One of the big fears about sponsored content is that it will interfere with the programming and it seems like that was avoided here in this Modern Family content.
You’re Never Too Small for Inbound Marketing
Inbound Marketing can bring success to your business at any scale - here's one example.
Trending from G/L – Selfridges takes stand for body positivity
When they're done right, body positivity messaging can make a brand warm and approachable.
Winning Habits of B2B Brands
A recent Buyersphere Report cited several of the strongest attributes of B2B brands that win business and why customers choose them including awareness, location, the human touch and more.
What the Evolving B2B Purchasing Process Means
Whether it's C-level, the marketing department folks or a consultant for the job; the point is that B2B marketers and advertisers need to appeal to the motivation of the respective person and their job title.
B2B: Build Your Brand With Instagram
There is no failing at Instagram if you create compelling content.
Effectively Launching Your B2B Twitter Identity
The easiest way to ramp up your identity on Twitter is to get comfortable and show that you want to be there.