the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Trending From G/L: Marketing to Millennial Parents
ICYMI: Millennials are not just the same old flannel-clad, entitled, couch and career surfers anymore. Millennials are growing. Growing into families that is. That’s right, almost half of our beloved millennial demographic are becoming mommies and daddies. At least 40% of millennials already have children, and that rate continues to climb as millennials continue to […]
Trending from G/L: Above the Fold is a Myth
‘Above the fold’ is a myth. No really, there’s an entire web page and a bunch of data to back up such a bold statement. But we get it; you want your most valuable information to be front-and-center in case visitors don’t scroll. Here’s the deal, unlike in the nineties when scrolling was mostly discouraged, […]
Federal Railroad Administration Conference
Last week, Geile/Leon President Tim Leon attended the Federal Railroad Administration’s Grade Crossing Research Needs Workshop held in downtown St. Louis. The workshop focused on issues regarding rail safety, including engineering and technology, enforcement, community outreach and education, hazard management, and human factors. The workshop brought together state, federal, and international experts to prioritize specific […]
Trending from G/L: McDonald’s delivers fabled famous Szechuan sauce to Rick and Morty fans
Free earned media. It’s the crown jewel of the marketing world. And it really doesn’t get much better than the McDonald’s-Rick and Morty-Szechuan-Sauce story that’s unfolded. The SparkNotes summary: Hit TV show with a dedicated following, Rick and Morty, referenced an old sauce that McDonald’s once served years ago as part of a tie-in with the […]
Trending from G/L: Facebook gets ready to launch Facebook TV
Last week, Bloomberg reported that Facebook was back on track for releasing Facebook TV, rumored to release later this month. In other words, the company is about to take on user-generated video content giant, YouTube. Shocking? I think not. What is shocking is how long it’s taken a rival to take on the behemoth. Facebook’s […]
Full-Funnel Marketing: What CMOs want from their Agency Partners
Today, marketers and CMO’s are looking at the digital marketing landscape and heavily investing more and more ad dollars to reach audiences. Expectations are high for getting the results, data, metrics, marketing analytics, traffic, engagement, conversions and ROI, and marketing managers and CMO’s are being held accountable. And we believe as their partner, we should […]
Market Targeting – Hit Your Bullseye
This post is the second in a series on digital marketing for online higher education courses. To read last week’s lesson, ‘A Crash Course in Marketing Your Online Courses,’ click here. Location Targeting The key to program awareness is to target your ads in the areas where you have real chances to convert students. As […]
Ease your budget tension – focus on student retention
This post is the third in a series on digital marketing for online higher education courses. To read last week’s lesson, ‘Market Targeting – Hit Your Bullseye,’ click here. It’s among the most well-known business anecdotes – it costs more to acquire a new customer than to retain an old one. And the same idea […]
The Human Element – Is My Job In Danger?
This post is a reflection on the article, Google is funding the creation of software that writes local news stories via TechCrunch. When I made the decision long ago to attend the University of Missouri School of Journalism, it was with the dream of becoming the next legendarily enthusiastic SportsCenter anchor. Growing up, I spent […]
G/L Welcomes Digital Intersection
Drum roll please….we are thrilled to announce that we’ve formed a new joint venture with our long-time friend Bob Mastis and his outstanding firm, Digital Intersection (DI)! Starting this week, our staffs have come together in our G/L office, and we are excited to be offering a full-funnel marketing approach to our clients. G/L has […]