This post is the third in a series on digital marketing for online higher education courses. To read last week’s lesson, ‘Market Targeting – Hit Your Bullseye,’ click here.
It’s among the most well-known business anecdotes – it costs more to acquire a new customer than to retain an old one. And the same idea can be applied to the recruitment and enrollment of your students. To get the most out of your marketing efforts and the best for your students, focus on enrolling and retaining the right students for what your university offers.
Effective marketing gets the right message, on the right media channel, targeting the right people at the right time. That’s why it’s important to understand the relationship between cost per enrollment and cost per retained student. Effective marketing in the world of online education reaches and resonates with the students in your target area who have the motivation and resources to complete their education in its entirety.
Messaging needs to be urgent to the student and aspirational. With digital, we can test multiple messages to learn which one attracts the most valuable student. We can also shift our focus from high-performing programs at any point to concentrate on programs that need more students.
Digital marketing for universities is efficient, effective and agile as a perfect fit for online and offline courses as well as grad, undergrad and certificate programs.
Need help with inspirational advertising?
Learn more about increasing the efficiency of your online course offerings and how Geile/Leon can help. Give us a call to talk about digital marketing solutions for your institution. Maybe we can run a digital audit for you so you can see how you compare to other schools in your consideration set. Contact Dan Diveley @ 314-727-5850.