the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
6 Creative Brainstorming Techniques
Read this six quick tips on how to improve your creative brainstorming techniques for the most efficient brainstorming sessions and business ideas.
Trending Now from G/L: Real-Time Marketing and #TheDress
Every Monday morning the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is currently trending in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every Monday morning we share our favorite trend with you.
Here are our thoughts on this week’s trend – the blue dress/white dress debacle.
What if Tinder could be used for business?
G/L is always looking for new ideas, trends and technologies. The other day Tinder got brought up in the office, after a few jokes and explanations about this widely popular app, something interesting came to mind. We live in a world where Tinder is a very successful mobile app for dating and meeting new people…but what if […]
Why Universities Should Consider a CMO
According to Chris Lucas, VP of Marketing at FormStack, 35% of universities have a chief marketing officer on staff. My belief is that this number will continue to grow in 2015 as universities focus more on their brand and how to bring a consistent brand experience in the highly competitive higher education market. Formstack’s research […]
Welcome to G/L, Mary Sawyer!
January was a big month for Geile/Leon. Kathy Leonard, our VP of Public Relations, officially retired after 14 years with the company. We are sad to see her go, but hope that she’ll still pop in once in awhile for our Friday happy hour (when she’s not golfing or traveling, of course). But, it’s true what they […]
The College Experience: Marketing Education to Millennials
The senior year of a high school student can be viewed as the most tumultuous time in a young person’s life, and for good reason. Everything that a student has been building towards for the past eighteen years of their life comes to fruition in a few short steps across a stage and a single […]
Seeing Things Differently
Geile/Leon does a lot of work targeting millennials…we’re always talking about their social media habits, FOMO, brand interaction, decision making processes, etc. What we don’t always focus on is how this generation looks at things differently than their predecessors – especially when it comes to culture and race. Being a millennial myself, it’s honestly something I don’t even […]
2015 Trend Sharing
Every Monday after our weekly status meeting we have a trend update. G/Lers are encouraged to bring and share a trend with the group with the intention of starting some internal discussion and sparking an idea for a client. We share both macro and micro trends and people bring a variety of topics – design, technology, […]
Holiday Extravaganza
Last night kicked off the first night of the Holiday Extravaganza at The Chase Park Plaza in St. Louis, MO. For the past few months Kathy Leonard, VP of Public Relations, and Meg Strange, Assistant Account Executive, have worked with the Chase to plan this month-long event. Last night, attendees were joined by Santa and Mrs. Claus […]
Celebrating #GLSTL25
The month of November marks Geile/Leon’s 25th year in business. 25 years. More than six presidential terms, over 100 space missions and “The Tonight Show” is on its third host. In that same time, G/L has worked with over 200 clients both locally and nationally. That’s 9,131 days, countless cups of coffee and late-nighters, and creating great […]