the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Brands on Social Media: Keys to finding “Insta” Success
While it’s true that Instagram has evolved dramatically since being initially released in 2010, at least one main value holds true: strong visual content compels people.
Ad Viewability: “Game of War”
Recently, Ken Wheaton of Advertising Age wrote an opinion piece on ad viewability. We shared the piece in our meeting this morning, and because Game of War ads make me want to pull my hair out, and I suppose more importantly because of viewability, I felt the need to share.
Consumer Engagement: Think Your Marketing is Tough? Try Selling Heart Attacks.
Everyone who needs a car probably has one, and once they buy one, you won’t see them again for 3-5 years. So the car companies try to keep you engaged with their brand, and when the need eventually comes around again, their image is swimming around somewhere in the back of their customers mind space. Your healthcare marketing plan should have that same impact.
From the Expert: How to Use LinkedIn Effectively
Ben Kniffen, director of campaign management for LinkedSelling.com, was the featured speaker at a recent meeting hosted by the BMA-St. Louis. He and his team help organizations increase sales by teaching them how to use LinkedIn effectively. Some of Ben's top suggestions are included.
Trending Now from G/L: The Evolving Content Landscape
Creating engaging content should be one of the biggest objectives for most brands for the foreseeable future. However, sometimes there is a disconnect in defining what engaging content actually looks like. While primarily text-based blogs (like this one!) are incredibly important, being creative about the vehicle that content is served on is evolving rapidly...
Writing Style Guide: 10 AP Style Tips You May Not Know
Use our writing style guide with tips, hints an examples to keep your media writing and AP Style knowledge sharp.
5 Tips to Remember When Marketing to Moms
Moms spend more than 2.5 trillion dollars per year …yet 91% of them feel that advertisers don’t understand them. Marketing to moms occurs across most industries. However, healthcare is an industry where moms are very specifically targeted. With healthcare prices rising, consumers getting smarter and reviews online influencing purchase decisions, healthcare marketers have an opportunity to lead […]
MOBILEGEDDON: Three Critical Points to Survival
Google’s SEO astroid hits the Web Google’s search algorithms are changing to benefit the user. This means mobile-friendly websites are now coming up at the top for mobile searches. This has caused a bit of an uproar, known as Mobilegeddon. Here are three critical points you need to know about Mobilegeddon and your business: 1. THE […]
Trending Now from G/L: Industry Support, Quirky Brands, New Apps and more
TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]
Equine Web Design: 5 Brands Telling Their Stories Well
Marketing, PR and advertising all aim to tell stories of the brand. Telling a story digitally can be a challenge – especially in an industry where the audience is knowledgeable and looking to connect personally in a digital experience. The Equine industry is one that features many great stories of the relationships between humans and […]