the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
10 Reasonable Ideas On How To Use 360 Videos In Your Marketing Mix
Lots of people talk about 360 degree videos and how great they are, but they use it as little more than a buzzword—like “social media” or “gluten free”—without providing information you can actually use. We’re here to fix that! Here’s ten practical ways you can incorporate 360 videos into your marketing mix: Universities – share […]
The Lowdown on 360-degree and VR Videos
With the widespread popularity of 360-degree and Virtual Reality (VR) videos, we’re getting a lot of questions about whether it makes sense to incorporate these immersion technologies in marketing programs. Every company and situation is unique, but we thought you might be interested in the insights of one of our great production partners, Tom Petrie, […]
Covering Every Possible Angle: Tips And Tricks for Implementing 360 Spin Videos.
Much has been written about how retailers are clamoring for vendors to provide digital enhancements for online product listings, particularly 360 spin videos of products. And why wouldn’t they? 360 spin videos have been proven to: Increase sales, with many online stores reporting increases of 10-40%. Boost engagement with consumers and increase their time on […]
6 Tips for Using Product Videos
It’s no secret we’re all constantly glued to screens of all sizes. The fact that you’re reading this blog is evidence enough. From our smartphones to our laptops and tablets and televisions, we are constantly bombarded with information from the screens that surround us. Anything we could ever want to know is easily within reach. […]
Trending from G/L: Ads in Colombia Sell Peace
As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.
Trending from G/L: We are All Going To Die
If this trending item is our future destiny, we are all going to look like the Wal-Mart people shopping from a mobile cart. Not because of their inability to walk, but because of their crushing weight!
Healthcare Marketing Blogs
We've written a lot about healthcare marketing over the past few years. To make it easy, we've compiled some of our best posts here.
Trending from G/L: Time Travel Maps
In the midst of holiday boredom activities, you may begin to wish you had the ability to time travel and control time and space at your will. Now you can (kind of).
Trending from G/L: New TV Tracking Opens New Doors for Brands
These types of TV tracking tools give media planning and PR professionals’ insights that help to make better marketing decisions.
Trending from G/L: Thanks Canada for telling us we’re great!
Now, our neighbors to the North in Canada are sending us virtual “hugs” and positive affirmations via a social media campaign