the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Is Ad Tech Overrated?
It seems like every day there’s a new marketing technology that is the new biggest and best thing. And some really are great. At the same time, we marketers are overloaded with new technologies hyped as a “must-have” if we want to survive in the industry. In fact, ChiefMarTec.com added more than 200 new solutions […]
2 Seconds to Engagement
At the advent of online video, many marketers realized that viewer engagement was difficult. So we began thinking differently than we would for a medium, like television, where the viewer had to pay attention…until DVR came along, that is. But the thing about evolution is that, well, it keeps evolving. Now we have skippable ads, […]
The Coronavirus Makes Corona Viral
By now, it’s hard to be a person alive in the world and be unaware of the Coronavirus. We’re not here to talk about illnesses and pandemics. There are scientists, doctors and experts who know far, far, FAR more about…you guessed it…science than we do. However, Coronavirus has spilled into our area of expertise, and […]
Ryan Reynolds and Aviation Gin Strike Again
Ryan Reynolds just can’t stay out of our trend discussions. Leave it to the actor-turned-ad-mogul to find a clever and timely way to create an online video for his Aviation Gin brand. Online video that truly taps into the zeitgeist can provide a lesson on what online video and content marketing should be. Since 2020 […]
Our Public Library Campaign Comes from the Heart
It’s an exciting time for St. Louis and for G/L. Our advertisement for the Saint Louis Public Library is airing on all the local broadcast television networks. And the “Overdue? Get a do-over.” messaging is on billboards, busses and signage. We are really excited to see the results of the campaign. Of course, we want […]
Optimizing Your Video for Social: How to Create an Oscar-Worthy Performance
Online video is helpful, if not essential, to a successful social media strategy. However, this goes far beyond simply just uploading an existing asset to your profile. No matter what type of video, whether it’s a television commercial to something you shot on your smartphone, uncut and poorly lit, it’s important to abide by a […]
Dogs: (Un)Scientifically Proven to Be the Best Pet
Look, we’ll be the first to admit we’re biased here. When someone brings their dog to the office, productivity plummets to someone-put-ambien-in-the-water-supply levels. So in this week’s trends discussion, it’s no wonder that our tails were wagging for this Milk-Bone commercial. It’s like the old advertising adage goes: if you don’t have a competitive advantage, […]
Is this the Cadillac of Brand Manifesto Ads?
One of the most interesting trends we discussed this week was Cadillac’s new ad campaign. Especially since it premiered on the red carpet. Well, that is if the commercial breaks during the Oscars can be considered the red carpet. Still, it’s definitely a primo ad placement. Cadillac’s new CMO is launching his first campaign. It […]
Is Email Marketing Effective? Depends on Where You Work.
First of all, let’s get this out of the way. Email is important to digital marketing. Really important. There, we’ve said it. But recent benchmark statistics from Campaign Monitor reveal some really interesting trends. These 2019 statistics show that, in terms of open rates, the public sector is head and shoulders above private sector companies. That […]
Budweiser: Subverting the Expected
If you’re like us, or even if you’re not, you’re probably buzzing about the slate of ads for this year’s Big Game. Being St. Louis born, bred and based, we’d be remiss if we didn’t talk about the biggest brewer in a historically great beer town. That fairly well-known brewery in Soulard renowned for their […]