the blog
We have a lot to say.
Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it should matter to you.
CATEGORIES
Dirty 30: Exxon Goes Tone Deaf in Valdez
In honor of the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years […]
Finding Creativity: My Summer as a G/L Intern
Since I first decided I wanted to work in video production, finding my creative voice has been a journey. I’ve worked on many projects and created a lot of different content that has pushed my ideas in varying directions, but never have I worked in such a place as this where I was surrounded by […]
Trending from G/L: Important Lessons on Higher Education We Learned from a Spelling Bee
The Scripp’s Spelling Bee is a long-running annual tournament that pits the nation’s best elementary school spellers against each other in a tension-filled contest to crown the champion speller. Or at least that was what it was designed to do. In this year’s tournament, somehow eight students all tied for first place… and that’s not […]
4 Essential Truths In Advertising That Haven’t Changed in 30 Years
Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this […]
Missed Media Opportunities: Industry Trade Shows
Think about it: Doesn’t it make sense to get to make an effort to educate media similarly to the way you’d educate a prospective customer?
Sales People Want Solid Leads. Here’s 10 Tips to Make It Happen
There are many things you can do to generate leads among your prospective customers. With Geile/Leon’s 30 years of experience, we’ve compiled a list of the tried and true tactics that have been helpful to our B2B clients in the past. 1. Develop personas The best place to start in developing a successful lead generation […]
Trending from G/L: Instagram’s Hidden Like Count Test
Instagram is positive. It’s happy. It’s bright. It makes the users ‘feel good’. But, is the pressure to align with Instagram’s “happy” culture causing users to actually be less happy “IRL?” While no one’s questioning Instagram’s impact on users’ purchasing decisions, a recent test by Instagram could change the way advertisers and influencers use the […]
Ads We Wish We’d Written
You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes […]
Reflecting on 30 years: A conversation with Geile and Leon
As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through […]
Trending from G/L: How to break through a creative block
Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, […]