We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Apr 27, 2021

How to evolve your target personas in higher education post COVID

Randy Micheletti Education, Full Funnel Marketing, G/L Approach, Planning, Strategy

As most of you know, your target personas should be a living document. Because society experiences shifts in attitudes and external factors, these personas should change as frequently as necessary to ensure accuracy. Markets can change quickly, and effective marketing must evolve with it. Many industries have experienced a dramatic shift in response to the past year, but perhaps none …

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Apr 12, 2021

Remote Learning Presents Unique Challenges for Technical Schools

Mary Sawyer Education, Planning, Strategy, Trends

A Wall Street Journal article and accompanying podcast recently addressed several formidable obstacles faced by technical schools during the pandemic. Like other educational institutions, these schools had to quickly pivot from in-person to remote learning. To an even greater extent than traditional schools, the tech schools rely on in-person instruction. When Covid-19 shut down their campuses, their students had access …

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Apr 07, 2021

Digital Strategies for Any Higher Education Institution During a Pandemic

Melissa Ross Advertising, Digital, Education, Social Media, Strategy, Website

While there are countless industries that have struggled since the beginning of the pandemic, one industry that’s facing major challenges and seismic changes is higher education. These institutions have been forced to completely rethink how they’re marketing to potential and current students. Whether it’s navigating new COVID restrictions, rolling out virtual learning, dealing with students opting out of college all …

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Mar 17, 2021

How Universities Can Make Online Grad School Exciting

Shawn Maher General

Many of us remember college fondly, but not necessarily for the time we spent in the classroom. The overall college experience is a big part of education marketing: the campus, clubs, sporting events, networking and more. But like anything else, many universities are finding ways to successfully adapt to the (all together now) new normal and find new ways to …

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Mar 04, 2021

Building Brand Loyalty with Construction Marketing

Shawn Maher General

For those in the construction industry, trust is important. From the big-picture view, it is essential to create trust in the performance of your products and your work. There aren’t many other industries where a job well done – one that is sure to last – is more important to the safety and well-being of their customers.  Whether it’s a …

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