The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Ads We Wish We’d Written
You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes through the years, but also …
Freezing the summer melt in higher education
The U.S. Department of Education has recently reported that one-third of college-bound students don’t make it to campus in the fall. Why is that? Throughout the summer, too many students overlook emails or letters in the mail from universities requiring action on the student’s part – whether it be to complete their application, fill out financial aid information, submit health …
Reflecting on 30 years: A conversation with Geile and Leon
As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through the eyes of those who …
Trending from G/L: How to break through a creative block
Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, OH has developed a card …
30 Years, Countless Beers: How we’re making our anniversary mean something
Every day, Geile/Leon strives to “Make It Mean Something.” No matter the client, the product or the medium, making it mean something is about telling a story and giving an audience a reason to care. In 2019, our business turns 30 years old. As we look back on our story to date, we find it important to not just tell …