The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Building Buyer Personas for Rural Lifestyle
In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday lives, responsibilities, and likes/dislikes? That’s …
Finding Your Happy Place in Rural Areas
I came across an interesting Washington Post blog (https://www.weforum.org) on some research published a little while back by the Vancouver School of Economics and McGill University concerning the geography of well-being in Canada. With over 400,000 responses from 1,200 communities across Canada, the study truly covered the country’s entire geography. Their chief finding centered on a correlation between population density …