We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Dec 04, 2014

Holiday Extravaganza

Erin Gitau G/L Work, Public Relations

Last night kicked off the first night of the Holiday Extravaganza at The Chase Park Plaza in St. Louis, MO. For the past few months Kathy Leonard, VP of Public Relations, and Meg Strange, Assistant Account Executive, have worked with the Chase to plan this month-long event. Last night, attendees were joined by Santa and Mrs. Claus and enjoyed carriage rides, Christmas …

Nov 06, 2014

Celebrating #GLSTL25

Geile/Leon #GLSTL25, G/L Culture

The month of November marks Geile/Leon’s 25th year in business. 25 years. More than six presidential terms, over 100 space missions and “The Tonight Show” is on its third host. In that same time, G/L has worked with over 200 clients both locally and nationally. That’s 9,131 days, countless cups of coffee and late-nighters, and creating great work that has made a …

Nov 03, 2014

SouthSide Early Childhood Center

Erin Gitau #GLSTL25

“Not every child has opportunity, but every child has potential.” This year I became a mom. It’s one of the most rewarding and challenging experiences in my life, but I wouldn’t trade it for the world. My husband and I always knew we wanted to have kids and we’re lucky to have family and friends as a strong support system. …

Oct 23, 2014

Key Elements to Creating Personas

Adam Schneider Strategy

Personas are a way of thinking differently about your target audience(s). Instead of only focusing on their age range, gender, income, etc., personas dig deeper into who the audience is. What challenges do they face day-to-day? Do they have a family? Are they climbing the corporate ladder? Do they often read industry news/blogs to stay relevant? When do they buy …

Oct 17, 2014

3 Little Birds 4 Life

Ben Edmonson #GLSTL25, G/L Culture

Chances are we all know somebody who has been diagnosed with or affected in some way by cancer. As sad as this may be, the support, comfort and care shown by friends, family and communities can be overwhelming. Last summer when my wife’s co-worker was diagnosed with stomach cancer, I witnessed someone fighting for his life — but not doing …