We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Dec 19, 2013

What Instagram Ads?

Erin Gitau Advertising, Digital, General

The first ads hit Instagram this winter. Did you notice? Hopefully not. There’s a lot of buzz surrounding how brands should use Instagram ads and if “favorites” or “followers” actually translates into dollars. I think I have déjà vu…Do you remember when people asked if “likes” or “retweets” meant anything? Then people started to realize that brand loyalty and customer …

Dec 05, 2013

Designing Effective Packaging

Adam Schneider Advertising, Branding, General, Strategy

There aren’t any set guidelines when it comes to creating effective packaging, but there are some things to consider before you get started.

Nov 12, 2013

Take Your Marketing Plan a Step Further

Jennifer Fuhrman Advertising, Digital, Integrated Marketing, Planning, Strategy

By mid-November, chief marketing officers and their teams are deep in the trenches of planning for the upcoming year. They are evaluating successes, failures and opportunities for growth. Whether you’re just beginning or wrapping up, consider these few thoughts if you haven’t already.

Oct 24, 2013

BOLO – Evaluating New Brand Opportunities

Miranda Warren Advertising, Branding, G/L Approach, Planning

Adam, our other G/L principal, and I spent part of last week at BOLO in beautiful Scottsdale, Arizona. And it was an inspiring, fun, sunny and exhausting couple of days. BOLO is a digital marketing conference that has become a forum to share and challenge new ideas, think about things differently and inspire us to do even better work. Here …

Sep 26, 2013

A Walk Through the XIOLINK Website Redesign

Jennifer Fuhrman Digital, G/L Work, General, Strategy

It’s been some time now that we’ve worked closely with our client (and friends) at XIOLINK, the industry leader in fully-managed IT solutions. XIOLINK acts as an extension of a business’ internal IT department, which frees up their time to work on more strategic IT initiatives that help grow their business. There’s no red tape, no hoops to jump through. …