We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Dec 09, 2011

Advertising in a Down Economy May Be Smarter Than you Think.

Ben Edmonson G/L Approach, Planning

At some point during a recession, every business’s advertising budget or marketing plan has had a setback—budgets cut, projects cancelled, creative direction changed, whatever. Sadly, usually the first thing to get cut during economic hardship is the advertising budget. The good news? There is a ton of factual info and insight to back up the fact that advertising in a …

Dec 09, 2011

Penn State: Smart PR and Stupid PR

Geile/Leon Public Relations

  While this whole, sordid, Penn State scandal continues to unfold, it occurred to me that just within this one situation, we’ve already seen two examples of how public relations is being used. One example illustrates how public relations should be used—as an invaluable communications tool during times of crisis. The other example illustrates a lot of things—stupidity, incompetence, naïveté …

Nov 28, 2011

Is Black Friday Becoming Too Sinister of a Marketing Holiday?

Geile/Leon General

Waking up at the crack of dawn after Thanksgiving to save on a new flatscreen has become almost as much a holiday tradition as a plateful of turkey and mashed potatoes. And this past Black Friday was one of the most aggressive in marketing history. Stores even began opening their doors on “Black Eve,” meaning stores opened at midnight on …

Nov 21, 2011

The Lake and Stars Campaign Takes Things Too Far…

Tim Leon Advertising

Call me a prude, but I’m really disgusted by the Lake And Stars lingerie ad campaign featuring a mom and daughter in sexually provocative poses…together! The Lake and Stars Fall/winter lingerie campaign broke this Fall and is getting some negative press, for good reason. Obviously appealing to a younger audience, it saddens me that they have stooped to a new …

Nov 08, 2011

Content is King: If it’s worthwhile to read, it’s worthwhile to click

Geile/Leon Advertising, Digital

With new algorithms constantly being generated by search engines like Google, Yahoo! and Bing everyday, generating new content has never ever been more critical to upping your website’s ranking on a search engine results page (SERP). Sure you can fire out a trillion spam messages all over the web, but don’t expect such an ill-inspired  idea to work anymore. Crawlers …