Category: Branding

At the end of the day, the soda giants are attempting to broadcast the same message: Soda is still a sensible consumable.

Not every company out there can afford Facebook-esque luxuries for their employees, but there are small things that can build culture.

There's some horrible marketing advice out there. We're here to debunk some of those myths.

Because of social media, it is important for your brand to always be equipped to not only embrace the good, but also prepare for the worst.

G/L believes that every organization has a deeper purpose and it’s the agency’s role to help those clients discover it.

With all the competition in many categories you have to make your brand stand out. Your why can help do just that.

Jet.com is kind of like an online version of Costco without having to buy everything in bulk.

There are so many different brands fighting for the top spot in the same industry; to stand out seems nearly impossible.

Perhaps this study will spawn a new wave of mobile marketing, ultimately ditching ad norms and turning to riffs on absurdity and unpredictability.

Discovering your “why” isn’t as easy as it first may seem. Shooting from the hip may result in an off-strategy approach, confusion among employees, and even criticism—external or otherwise.