Category: Media

The Best Christmas Ads 2015 bring some high-quality emotion to the table.

Good native advertising, like good public relations, should be informative and relevant to the reader.

While it’s true that banner ads from the 90s probably wouldn’t be all that effective if they ran today, it doesn’t mean that display advertising isn’t still incredibly effective.

With so many competing products, a personalized branding experience just bridges a greater connection with consumers.

A new flying car prototype has the G/L team geeking out.

With a combined $800 million in investment funding for DraftKings and FanDuel, you’ll be seeing video testimonials of Average Joe’s striking it rich for the rest of the year, at the very least.

So, as we say to all of our clients, whether they are marketing to millennials or any other demographic, you have to understand the “why” and “how” of the audience.

The biggest issue with emoji marketing is how they’re used. If you’re a consumer-facing brand with a younger digitally savvy audience, then it might make sense.

Major consumer brands are jumping on-board and gradually perfecting the art of storytelling through these new, unique video formats.

At the end of the day, the soda giants are attempting to broadcast the same message: Soda is still a sensible consumable.