Your Audience Is Online Waiting. But Where Will You Find Them?

Shawn Maher
It’s a simple fact right now: whether it’s business or play, we’re going to be doing it online. So where on social media is your audience social distancing? Other than online video conferencing services, of course, because that’s a no-brainer to businesses at this point.  But when it comes to reaching your target audience, consistent […]

Missed Media Opportunities: Industry Trade Shows

Mary Sawyer
Think about it: Doesn’t it make sense to get to make an effort to educate media similarly to the way you’d educate a prospective customer?

Trending from G/L: Danish Ad Breaks Barriers

Melissa Ross
There are many different sides you can be on in life. Republican or Democrat. Vegan or Carnivore. Religious or Atheist. Categories we put ourselves into that seem to set each one of us apart from the “other side.” In today’s political climate and with the advancement of technology (such as the growing popularity of social […]

Trending from G/L: Country Time Stands Up For Kids

Luke Smith
Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with […]

Trending from G/L: Marketing to Millennials

Meg Strange
About a month ago, I turned 30. We Millennials like to think that we age about 1.6 times faster than other generations, so 30 is actually about 50 in Millennial years. As soon as I neared the dreaded 3-0, I was inundated with messages reminding me that I’m getting old. I mean it. Facebook trolled […]

Trending from G/L: Ads in Colombia Sell Peace

Randy Micheletti
As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.

Healthcare Marketing Blogs

Dan Diveley
We've written a lot about healthcare marketing over the past few years. To make it easy, we've compiled some of our best posts here.

Trending from G/L: Media Planning and House of Cards

Ben Schwab
The media planning was designed to capitalize on the growing media attention given to the real world presidential election cycle by targeting political events and using them as a springboard to promote the reelection of the show’s main protagonist, Frank Underwood.

Trending from G/L: Spector typeface tool is coming soon to a creative near you

Geile/Leon Marketing Communications
Everyone at G/L was super impressed by the Spector typeface tool. Anything that increases productivity while also increasing our “visual literacy” is a must have in our book.

Trending from G/L: Why Ili Means You Wasted Your Time on Rosetta Stone

Geile/Leon Marketing Communications
The first generation ili is currently capable of translating between Chinese, Japanese, and English, facilitating nearly instant multilingual conversation between any combinations of the three.
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