Trending from G/L: Colgate shows LGBTQ support with #SmileWithPride

Geile/Leon Marketing Communications
The whole point we’re trying to get to here is that sometimes flashy isn’t best. Show that people in the LGBTQ community are just like us.

Top G/L Tips: Mary Sawyer on Trade Shows

Mary Sawyer
Getting the best media coverage from a trade show may take some extra planning, but it's worth it.

Top G/L Tips: Randy Micheletti on New Product Launches

Randy Micheletti
New Product Launches are an exciting time for a company - especially when they're done right.

Trending from G/L – Selfridges takes stand for body positivity

Geile/Leon Marketing Communications
When they're done right, body positivity messaging can make a brand warm and approachable.

Geile/Leon Wins Two Telly Awards for Union Pacific Safety Initiative

Mary Sawyer
Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.

The Value of a Strong Brand

Dan Diveley
Trends come and go but a strong brand plays a vital role in a company’s long-term success.

Be Disruptive In Everything You Do – Especially Your Healthcare Marketing

Dave Geile
A unique selling position, creatively delivered, that actually changed a consumer mindset and behavior. That’s disruptive!

Marketing Accountable Care Organizations – A New Approach

Randy Micheletti
Communicate the benefits of Accountable Care Organizations – don’t assume consumers understand what an ACO is or how it benefits them. Communicating the benefits of coordinated care is key.

Integrate Inbound Marketing into your next Website and Social Media campaign

Geile/Leon Marketing Communications
Whether you’re on the B2B or B2C side of things, there’s value in inbound marketing.

Trending from G/L: A Report On Millennials that stands out

Geile/Leon Marketing Communications
There are a lot of articles about Millennials out there. This one actually wasn't that bad.